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Hello Design Launches “Design for You” Contest from Herman Miller

Herman Miller is launching a contest today designed around the theme, “For a Better World Around You.� The “Design for You� contest was created by Hello Design, Herman Miller’s digital agency of record, to build engagement with the furniture brand’s existing and potential customers.

Entrants can enter to win at

www.hermanmiller.com/designforyou

The tiered contest harnesses the power of collective participation and social media sharing to unlock prizes from Herman Miller. The more people who sign up and enter to win, the more prizes are unlocked, such as the Yves Behar-designed Leaf Light and popular Embody chair. Entrants can share the contest link with their friends via email, Facebook and Twitter.

The “Design for You� contest culminates in a Grand Prize giveaway – custom Eames Rockers hand-painted by commissioned artists, including Josh Cochran, Philip Lumbang, Mark Giglio, Chris Lee and Andrew Holder. The Grand Prize winner will be announced in December.

“The idea of a contest that drives collective participation and allows us to share design with everyone not only reflects our brand but also provides the opportunity to create a unique digital experience,� says Bryan Showers, Senior E-Marketing Manager of Herman Miller.

“We were excited to work with artists to bring ‘for a better world around you’ to life with these Eames chairs,� says David Lai, CEO/Creative Director of Hello Design. “We also wanted to create a contest unlike any other to give people a chance to win and experience good design for themselves.�

About Herman Mille

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Herman Miller works for a better world around you—with inventive designs, technologies and related services that improve the human experience wherever people work, heal, learn, and live. Its curiosity, ingenuity, and design excellence create award-winning products and services, resulting in more than $1.3 billion in revenue in fiscal 2010. Innovative business practices and a commitment to social responsibility have also established Herman Miller as a recognized global company. In 2010, Herman Miller was again cited by FORTUNE as the “Most Admired” in its industry and among the “100 Best Companies to Work For” in America, while Fast Company has named Herman Miller among its 2010 “Innovation All-Stars.” Herman Miller trades on the NASDAQ Global Select Market under the symbol MLHR.

About Hello Design

Hello is a digital agency passionate about creating intelligent, living systems for people to experience. Established in 1999, the award-winning company is driven by great creative, tackling it simultaneously from the dimensions of strategic thinking and detailed execution. From interactive websites and in-store touch screens to iPhone apps and gaming, Hello understands how to create emotional value for brands and solutions that are useful, usable, and desirable. Recent clients include TaylorMade Golf, Sony, Dermalogica, MoMA, USA Network and Toyota. Visit

www.hellodesign.com

for more information.

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