HealthiNation Taps FlickerLab For An On-Air Graphics Package, Editorial and 3D Animation - Creative Planet Network

HealthiNation Taps FlickerLab For An On-Air Graphics Package, Editorial and 3D Animation

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Working under the direction of the HealthiNation creative team, FlickerLab provided the graphics and postproduction for a series of informational programs and true life stories for the new digital health education network available via the MSO‘s free video-on-demand platform. The ad-supported network, which became available online in the fall of 2006, offers video segments about a wide range of health-related topics.

Each of us faces different challenges in trying to live healthy lives. HealthiNation has done extensive research, with both their medical advisors and the public, to determine what medical issues people want to know about and how to communicate information in an engaging and informative way.

Flickerlab, the New York-based design and animation studio, edited and completed the audio for a series of short-form videos, scripted and shot internally by HealthiNation. Graphics and 3D animations were developed with direction from HealthiNation‘s creative team. Programs cover topics as diverse as: breast cancer, chemotherapy, cholesterol, common cold, diabetes, asthma, menopause and overweight children.

Karen Stewart, FlickerLab Executive Producer, stated, “It was exciting to be part of the launch of a VOD and online network and to design content and packaging that works across both the broadcast and online platforms.”

Tony Estrella, co-founder of HealthiNation stated “Our team enjoyed the flexibility and creative input provided by FlickerLab through the post-production process. FlickerLab has a strong network of production resources and facilities that helped us achieve our goal for completing production in a collaborative and time-sensitive manner.”

The FlickerLab team included Executive Producer Karen Stewart; Designers Azin Shamma and Phil Price; Senior Producer Mike Sullo; Producer Franklin Zitter; 2D Animators Phil Price, Devin Clark, Robert Jan Des Vries and Danny Princz; Editors Ben Forgash, Sue Lee and Kris Widger; Sound Designer/Mixer Tom Lino and DP Bill Bradley who shot on location in New York, NY and Atlanta, GA.

FlickerLab utilized Adobe After Effects and Photoshop, and Apple Final Cut Pro in the execution of package.

The HealthiNation creative team included Executive Producers Raj Amin and Tony Estrella, Senior Producer Brendan Anderer and Creative Director Ken Yagoda.

Animator Floyd Gillis of AFCG (Vancouver, Canada) produced the custom 3D animation sequences.

Stock footage for the project was obtained from Corbis (New York, NY) and Bill Bradley of Shadow Productions (Atlanta, GA).

Ray Foote of Bigfoote (New York, NY) composed the musical underscore.

About FlickerLab

Founded in 1999 as a development, design and animation studio, today FlickerLab‘s principals, long-term collaborators and strategic partners employ their skills, technology and industry experience on a variety of projects be they concept-to-screen development and production, or design and execution of commercials or broadcast promotions. In addition to high quality creative digital content development, FlickerLab works with clients to extend their project reach through advertising, Internet impact, online marketing, and merchandising.

The company‘s portfolio includes high profile work for media and entertainment companies including A&E Networks, Bravo, Comedy Central, Discovery Home, Disney Channel, HealthiNation, Lifetime, Lions Gate Productions, Michael Moore Productions, MTV, Nickelodeon, Planned Parenthood, The Cartoon Network and The WB, and product/service companies including Bassat Ogilvy, Continental Airlines, Grey Worldwide, Johnson & Johnson, McCann Erickson, Microsoft, Party City and Procter & Gamble, among many others.

FlickerLab is headquartered at 7 West 18th Street, 4th floor, New York, NY 10011. For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at

Tammy@flickerlab.com

or by phone at 212 560-9228. Visit the FlickerLab website at

www.flickerlab.com

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Credit Sheet: Submitted by: Josell Communications, Inc. (212) 877-5560

Airdate: Late Fall 2006

Circle one: National

Product: HealthiNation

Length: 8-12 minutes each

Description: Flickerlab, the New York-based design and animation studio, edited and completed the audio for a series of short-form videos. FlickerLab also developed the graphics and 3D animations with direction from HealthiNation‘s creative team. Programs cover topics as diverse as: breast cancer, chemotherapy, cholesterol, common cold, diabetes, asthma, menopause and overweight children.

Production Company: FlickerLab

City/State: New York, NY

Executive Producer: Karen Stewart

Technical Director: Franklin Zitter

Director: Ken Yagoda

Designer: Azin Shamma and Phil Price

Senior Producer: Mike Sullo

2D Animators: Phil Price, Devin Clark, Robert Jan Des Vries and Danny Princz

Editors: Ben Forgash, Sue Lee and Kris Widger

Director of Photography: Bill Bradley

Sound designer/Mixer: Tom Lino

Equipment: Adobe After Effects and Photoshop, and Apple Final Cut Pro

Location of Shoot:

City/State: New York, NY and Atlanta, GA

Client: HealthiNation

City/State: NY, NY

Executive Producers: Raj Amin and Tony Estrella

Senior Producer: Brendan Anderer

Creative Director: Ken Yagoda

3D Animation: AFCG

City/State: Vancouver, Canada

3D Animator: Floyd Gillis

Stock Footage Company:

Corbis

City/State: New York, NY

And

Shadow Productions

City/State: Atlanta, GA

Music Production Company: Bigfoote

City/State: NY, NY

Composer: Ray Foote

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