Gravity's Digital Group Names Alina Braverman as Director of Strategy and Business Development, A Social Content Strategy Post

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New York, New York, Dec. 5, 2011 – Gravity Digital, a unit of Gravity, an international visual effects, design and brand communications company, continues its expansion with the hiring of Alina Braverman as Director of Strategy and Business Development. She will report to Win Peniston, Gravity’s EVP and Chief Digital Officer. Zviah Eldar, Gravity’s CEO and Chief Creative Officer, made the announcement. “We are thrilled to add Alina, a well-regarded professional in the social marketing space, to Gravity Digital. Today, social content is increasingly in demand by virtually all consumer-focused brands, and more and more of our clients are requesting these services from us. She will aid our clients through her proven expertise in social content strategy.” said Peniston. ABOUT ALINA BRAVERMAN: Prior to joining Gravity, Ms. Braverman had been with eTribeca, a systems integrator, where she created social media and online marketing campaigns for the company, as well as its clients. Braverman, who has 10 years of social media, digital marketing and technology experience, began her career with the one of the very first social media communities, SixDegrees.com. She has also consulted Cisco, Prudential Securities, Merrill Lynch, Rolex and Natuzzi in the areas of digital, mobile and social marketing. Prior to Six Degrees, Braverman graduated from University of Pittsburgh with degrees in Political Science, English Literature and Eastern European Studies, including a Masters’ degree in Russian Literature from Moscow State University. ABOUT GRAVITY: Gravity is an international visual effects, design and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials, and Digital. With 250 talented professionals across offices in New York, Los Angeles, Connecticut and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics design, animation, branding, and digital strategy. Gravity's powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers - whether they experience them via television, cinema, websites, social media or mobile applications. The company's digital marketing clients include Coca-Cola, International Playthings, Pantene, MGA Entertainment, Carlsberg, Israel Bonds, Recyclebank, Unilever, P&G and Braun. Gravity's New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212.986.1584. For more information, please visit

www.GravityWorld.com

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