Gravity Creates Integrated Digital & Social Re-Branding for Development Corporation For Israel/Israel Bonds; New Marketing Theme Asks "Are You A Part Of It?" - Creative Planet Network

Gravity Creates Integrated Digital & Social Re-Branding for Development Corporation For Israel/Israel Bonds; New Marketing Theme Asks "Are You A Part Of It?"

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New York City, October 27, 2011 – Gravity Digital, a unit of Gravity, an international creative, content and brand communications company with offices in New York, Los Angeles, and Tel Aviv, has designed, created and delivered an integrated social and digital re-branding and re-launch campaign for client Development Corporation for Israel/Israel Bonds. The announcement was made by Zviah Eldar, Gravity’s CEO/Chief Creative Officer, and Win Peniston, Gravity Digital’s EVP, Chief Digital Officer. For the Israel Bonds project, Gravity’s digital team first redesigned their client’s logo, modernizing it with a more contemporary look. Gravity then re-launched the Israel Bonds brand via a newly designed brochure website, and concurrent online marketing and social media push. Working in conjunction with Israel Bonds’ long-running theme, “Not Just a Bond. A Bond with Israel,” Gravity conceived and implemented a new concept: “Are You A Part Of It?” The new theme promotes the idea of investing in Israel’s future, innovation, and its meaning as the center of Jewish heritage. As part of the campaign, Gravity produced branded, episodic animated video content for social media promotion/sharing, together with rich media banner ads to promote the new brochure and e-commerce sites. To view Gravity’s work on behalf of Israel Bonds, please see: Brochure Website:

http://israelbonds.com/home.aspx

E-commerce site: Please click above at “Buy Bonds Online” Website Media Page:

http://israelbonds.com/News/Media.aspx

Facebook Page:

http://www.facebook.com/pages/State-of-Israel-Bonds/248408490234

Gravity’s client, Heather Walters, National Director of Marketing and Communications for the Development Corporation for Israel/State of Israel Bonds, said “The campaign strategy, creative assets and digital media inventory delivered by Gravity helped present the Israel Bonds message clearly, via a highly social atmosphere to a new universe of potential customers. We appreciate Gravity’s hard work on this re-launch campaign, and thank them for their dedicated efforts.” Gravity CEO/Chief Creative Officer Zviah Eldar said, “We were honored to help update this successful and well-established brand. Our company has its origins in Tel Aviv and, as such, we had a personal interest in delivering the most impactful campaign possible.” Win Peniston, Gravity’s Chief Digital Officer, added, “A good deal of strategic insight led to development of the new campaign theme ‘Are You a Part of It?’ Our focus was on motivating potential Israel bond purchasers by encouraging a connection with Israel, as well as the inherent financial value of investing in Israel bonds.” ABOUT GRAVITY: Gravity is an international creative, content and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles, and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation, branding, social community management, and digital strategy. Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers - whether they experience them via television, cinema, websites, social media or mobile applications. The company's clients include DreamWorks, Carlsberg, Recyclebank, Coca-Cola, GM, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Kmart, Universal Pictures, and Braun. Gravity Digital is based in Gravity’s New York office, located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212-986-1584. For more information, please visit

www.gravityworld.com

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