Gravity Creates Integrated Digital & Social Re-Branding for Development Corporation For Israel/Israel Bonds; New Marketing Theme Asks "Are You A Part Of It?"

Author:
Publish date:

New York City, October 27, 2011 – Gravity Digital, a unit of Gravity, an international creative, content and brand communications company with offices in New York, Los Angeles, and Tel Aviv, has designed, created and delivered an integrated social and digital re-branding and re-launch campaign for client Development Corporation for Israel/Israel Bonds. The announcement was made by Zviah Eldar, Gravity’s CEO/Chief Creative Officer, and Win Peniston, Gravity Digital’s EVP, Chief Digital Officer. For the Israel Bonds project, Gravity’s digital team first redesigned their client’s logo, modernizing it with a more contemporary look. Gravity then re-launched the Israel Bonds brand via a newly designed brochure website, and concurrent online marketing and social media push. Working in conjunction with Israel Bonds’ long-running theme, “Not Just a Bond. A Bond with Israel,” Gravity conceived and implemented a new concept: “Are You A Part Of It?” The new theme promotes the idea of investing in Israel’s future, innovation, and its meaning as the center of Jewish heritage. As part of the campaign, Gravity produced branded, episodic animated video content for social media promotion/sharing, together with rich media banner ads to promote the new brochure and e-commerce sites. To view Gravity’s work on behalf of Israel Bonds, please see: Brochure Website:

http://israelbonds.com/home.aspx

E-commerce site: Please click above at “Buy Bonds Online” Website Media Page:

http://israelbonds.com/News/Media.aspx

Facebook Page:

http://www.facebook.com/pages/State-of-Israel-Bonds/248408490234

Gravity’s client, Heather Walters, National Director of Marketing and Communications for the Development Corporation for Israel/State of Israel Bonds, said “The campaign strategy, creative assets and digital media inventory delivered by Gravity helped present the Israel Bonds message clearly, via a highly social atmosphere to a new universe of potential customers. We appreciate Gravity’s hard work on this re-launch campaign, and thank them for their dedicated efforts.” Gravity CEO/Chief Creative Officer Zviah Eldar said, “We were honored to help update this successful and well-established brand. Our company has its origins in Tel Aviv and, as such, we had a personal interest in delivering the most impactful campaign possible.” Win Peniston, Gravity’s Chief Digital Officer, added, “A good deal of strategic insight led to development of the new campaign theme ‘Are You a Part of It?’ Our focus was on motivating potential Israel bond purchasers by encouraging a connection with Israel, as well as the inherent financial value of investing in Israel bonds.” ABOUT GRAVITY: Gravity is an international creative, content and brand communications company with proven expertise in three integrated divisions: Features & Television, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles, and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation, branding, social community management, and digital strategy. Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers - whether they experience them via television, cinema, websites, social media or mobile applications. The company's clients include DreamWorks, Carlsberg, Recyclebank, Coca-Cola, GM, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Kmart, Universal Pictures, and Braun. Gravity Digital is based in Gravity’s New York office, located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212-986-1584. For more information, please visit

www.gravityworld.com

# # #

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.