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Gravity Attracts Award Winning VFX Supervisor & Lead Flame Artist Nic Seresin

New York City, NY, February 2, 2011 — Gravity, an international creative content and brand communications company, has named Nic Seresin as VFX Supervisor/Lead Flame Artist for the company’s Commercials Group. In his new post, Seresin will lead VFX projects from start to finish, collaborating closely with directors on shoots. He will also oversee the company’s team of technical, artistic and production personnel on all related projects. Seresin will report directly to Gravity’s Chief Executive Officer and Chief Creative Officer, Zviah Eldar.

“Nic has an impressive track record within the visual effects industry,” said Eldar. “We are excited to have him join our team. The addition of Nic, who will work closely with Bob Samuel, the Chief Marketing Officer/Executive Producer of our Commercials Group, clearly shows the new momentum were are building at Gravity, and sends a clear message about the type of work and aesthetic to which we aspire. Our goal is to continue to elevate the Gravity brand as a leader in the industry.”

ABOUT NIC SERESIN:

Nic Seresin brings 18 years of design and visual effects experience to Gravity. Prior to joining the company, he was most recently Lead VFX Artist for London/New York special effects company Smoke & Mirrors. He started his career at The Mill, in London, followed by a lauded tenure of several years at Motion Picture Company (also London). His feature credits include “Harry Potter and the Sorcerer’s Stone,” “Sweeney Todd,” “G.I. Jane” and “My Life So Far.”

Throughout his career, Seresin has worked on design and the implementation of stunning visual effects for a host of renowned directors, including Tim Burton, Spike Lee, Adam Berg, Frank Budgen, Jonathan Glazer, Ulf Johansson, Traktor, Rupert Sanders, Rocky Martin, Bruce St. Clair, Peter Thwaites, Nic Gordon, and many others. He is the recipient of numerous, prestigious industry awards, including those from AICP/MOMA, BTAA, D&AD, BTAA, Cannes Lions, New York Festivals, One Show, Hatto, Silver Screen, and many more.

ABOUT GRAVITY:

Gravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital. With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy.

Gravity’s powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers – whether they experience them via television, cinema, websites, social media or mobile applications.

The company’s clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Feature film projects include “The Other Guys,â€? “Salt,â€? “The Readerâ€? and “Ghost Town.â€? Gravity’s television credits include HBO’s “Bored to Death,â€? “The Sopranosâ€? and “Sex and The City.â€?

Gravity’s New York office is located at 315 Madison Avenue, 3rd Floor, New York, NY, 10017. The phone is 212/986-1584. The company’s newly opened West Coast office is located in the Lantana Building, 3000 West Olympic Blvd., Suite # 2376, Santa Monica, CA, 90404. The phone is 310/264-3909. For more information, please visit

www.gravityworld.com

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