Grass Valley Bridges The Gap Between Broadcast and IP Delivery at Streaming Media West

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[caption id="attachment_29116" align="alignright" width="300" caption="Grass Valley demonstrates its MediaFUSE Content Repurposing and Multidistribution System"]

[/caption]At the 2011 Streaming Media West Show, Grass Valley™ will highlight a number of new IT-centric tools and systems that provide a tight link between traditional television production and streaming media delivery. The show, which is held November 8-9, 2011 at the Hyatt Regency Century Plaza hotel, in Los Angeles, Calif., will provide attendees with a hands-on look at Grass Valley’s vision for an integrated workflow that distributes content to multiple platforms in the fastest and most cost-effective way possible. At exhibit Booth #73, Grass Valley will demonstrate its MediaFUSE® Content Re-purposing and Multi-distribution System, which allows users that are familiar with common business applications to be immediately comfortable completing sophisticated production tasks. “As customers continue to migrate to file-based workflows, the ability to manage material and enhance it for re-use is increasingly important,” said Jeff Rosica, Executive Vice President of Grass Valley. “MediaFUSE is an outstanding example of new technologies that help producers deliver the right content to the right platform with the least amount of time and effort. As the worlds of broadcast and IT continue to migrate and consolidate their workflows, our products help make that transition smooth and painless.” At the show, Grass Valley will present the tight integration between Grass Valley production switchers and the MediaFUSE Live system, used for web streaming as well as online file management and distribution. The latest version of MediaFUSE Live offers dynamic live streaming in Flash, HLS-5, and Windows Media formats. This allows all types of multi-platform content providers to automatically convert linear content and stream it live, to address 95% of today's multimedia consumption devices (e.g., iPad, iPhone, and Android-based devices). Another new feature for MediaFUSE Live is called “Show Builder,” which allows a non-technical user to gather independent clips and combine them into a show. For more information about Streaming Media West, visit

http://www.streamingmedia.com/Conferences/West2011/

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