Grass Valley Boosts Workflows Across the Board with New Technologies at IBC2011

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With key new products and technologies for sports, entertainment and production, news, playout, and delivery, Grass Valley™ is set to redefine the state of the art at IBC2011. New announcements are slated to include: 3G Transmission - eliminates the triax/fiber cable challenge of outside broadcasts. Grass Valley 3G Triax and 3G Fiber now combine without converters in the new high-performance 3G Transmission camera system introduced at NAB. 3G Transmission is set to transform the outside broadcast business by allowing production companies to use fiber or triax, whichever is convenient for them, without compromising quality or functionality. A High Octane Premiere – Grass Valley will unveil to the world something guaranteed to tear up the track. Sporting high octane performance and sleek, next generation styling, its name will be on everyone’s lips, so race over to the Grass Valley booth to see what is sure to be headline news. Media Workflow Application Framework – let the task define the tool. Grass Valley will demonstrate how users can combine production tools, device control, and asset management into workflows and user interfaces that precisely match their needs, based on a uniquely powerful Service Oriented Architecture. This gives each user the tools they need for each task, with seamless and stable interconnection across a broad network of devices, from Grass Valley and other vendors supporting standard open architectures. Flexible Production Automation – with a choice of platforms. This flexibility, which includes equipment from third-party vendors as well as Grass Valley’s world-leading products, is extended to Ignite™, the bestselling production automation environment. Build a system from legacy equipment and best in class components; automate a little or a lot: flexibility and ease of use do not have to come with compromises. Looking for multi-platform distribution to the web, mobile, and tablets? Audiences today expect an immersive multimedia experience; broadcasters and content providers have to be able to meet the demand with highly automated workflows if they are to remain commercially viable. Grass Valley finally solves the puzzle for multi-channel, multi-format live streams with content tailored to each platform. Innovations in routing – with more than 60 million high performance crosspoints installed around the world, the Grass Valley Trinix™ is the world’s most popular router. And thanks to its unique, forward-thinking design, the latest developments in signal switching, monitoring and transport are as compatible with the very first Trinix frames as with the newest. No other manufacturer can give you this level of both historic and future compatibility – only the Grass Valley Trinix. The Grass Valley IBC press event is on Thursday, September 8 at 3:30pm in the Muziekgebouw concert hall – join us to get the full lowdown on all these introductions and more. If you have not yet signed up for a one-to-one briefing or a booth tour, make sure it is on your IBC agenda. See all the new technologies at work on booth 1.D11. ###



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