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Gorgeous@Anonymous Goes Deluxe for Pine-Sol


Anonymous Content

director Tom Carty puts his sophisticated lensing skills to work in the latest series of spots for the iconic household cleaner Pine-Sol, via DDB, San Francisco. In the stunningly shot

Visitor (:60)


Balcony (:30)

, Carty gives the original Pine-Sol lady a high fashion, glossy makeover as a sultry femme fatale.

The Creds:

Client: The Clorox Company
Spots Title: Visitor, Balcony
Air Date: November 2009

Agency: DDB, SF
CCO: Lisa Bennett
Director of Production: Frank Brooks
CD: Chad Ackley
Art Director: Peter Barnes
Copywriter: Lisa Goodfriend
Producer: Mia Lischer

Prod Company:


Director: Tom Carty

EP: Jeff Baron

EP/Head of Commercials: Dave Morrison

Gorgeous EP: Paul Rothwell

Line Producer: Emma Wilcockson

Production Supervisor: Emrique Salcedo

Editorial: Beast

Editor: Tim Brooks

VFX/Online: Dave Burghardt

VFX Artist: Joe Macken

Music: Soundtree

Music Composer: Peter Raeburn

Music Composer: Nick Foster

Sound Design: One Union

Audio Mix: One Union

Sound Designer: Joaby Deal

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry.s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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