Gentleman Scholar Turns It Up for Skullcandy Crusher

Author:
Publish date:
Image placeholder title

Creative studio Gentleman Scholar partnered with Skullcandy on a vicious spot featuring Derrick Rose of the Chicago Bulls.

Each moment delivers a visual feast, anchored by Rose as he rocks out to bass-booming hip-hop boasting the finest headphones from Skullcandy’s new Crusher line. As the music builds, Rose’s Crushers erupt with psychedelic 3D waves of color and light generated by Gentleman Scholar’s team of VFX artists, creating an intense aura and providing the perfect illustration of Skullcandy’s CRUSHER campaign.

Gentleman Scholar delivered a full suite of services, handling everything from initial concepting with the Skullcandy marketing team, to the live-action shoot with Rose himself, VFX, and every gorgeous detail of the crisply finished product. “We’ve been watching basketball since we were in diapers, so we were stoked to build a piece that centered around Derrick,” notes Gentleman Scholar Director and Creative Director Will Johnson. “We wanted to create a nice visual interpretation of the bass, giving it a tangibility that exploded off the screen.”

Credits:

Client: Skullcandy
Executive Vice President: Sam Paschel
Marketing Creative: McKenna Taylor
Creative Director: Nate Morley
Spot Title: Skullcandy Crusher
Air Date: 11/21/13

Production Company: Gentleman Scholar
Director: Gentleman Scholar
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer: Rich Kaylor
Director of Photography: Omer Ganai

Post Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Art Director: John Patrick Rooney
Producer: Tyler Locke
Designers: James Levy, Sang Shin, Jordan Lyle, Macauley Johnson,
VFX: Yates Holley, Henry Foster, Matt Johnson, Tim Hayward, Ben Yu
Lead Compositors: Scott Crawford, John Patrick Rooney

Editorial Company: Whitehouse Post
Editor: Brandon Porter

Music Title: Back to Ballin
Artist: Wale

About Gentleman Scholar:

Gentleman Scholar is a group of solution-driven artists situated at the intersection of story, style and technology. Wielding extensive experience in strategy, live-action production, animation, digital and print, we help the world’s leading agencies and brands tell their stories.

Image placeholder title


Visit Gentleman Scholar
View Media

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.