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GEN ART TO HOST TWO KEY SUNDANCE FILM FESTIVAL EVENTS

7 FOR ALL MANKIND & GEN ART TO HONOR NEW GENERATION OF TALENT @ 2ND ANNUAL “7 FRESH FACES IN FILM�

BLACK – KENNETH COLE FRAGRANCE & GEN ART TO SALUTE INDIE FILM CHAMPIONS @ KENNETH COLE BLACK PARTY

(New York, NY- January 13, 2009) Gen Art is excited to announce that it will be co-hosting two important events at the 2009 Sundance Film Festival, both celebrating actors who are committed to independent cinema: “7 Fresh Faces in Filmâ€? with 7 For All Mankind on January 16 and “It’s Better in the Darkâ€? with Black – Kenneth Cole on January 17.

On Friday, January 16, from 10pm-1am, 7 For All Mankind and Gen Art will honor seven talented up and coming actors at the 2nd annual “7 Fresh Faces in Film� celebration taking place at the Hollywood Life House at 692 Main Street, Park City. Hosted by Virginia Madsen, the anticipated event will feature seven rising stars who will be toasted by members of the film and fashion communities.

Each one of the 7 Fresh Faces has at least one film premiering at this year’s festival. The honorees include: Zach Gilford (Dare, TV – Friday Night Lights), Tania Raymonde (The Immaculate Conception of Little Dizzle, TV – Lost), Pell James (Shrink, Zodiac), Louisa Krause (Toe to Toe, The Babysitters), Charlyne Yi (Paper Heart, Knocked Up, TV – 30 Rock), Jess Weixler (Peter and Vandy), and Mark Duplass (Humpday, The Puffy Chair, co-wrote/co-directed Baghead).

The group was carefully chosen by members of Gen Art and 7 For All Mankind based on their past and current projects. “These talented actors are poised to become the breakout stars of the 2009 Sundance Film Festival and we expect them to make tremendous contributions to the entertainment community. This aligns with our own mission to support the artists who influence us.� said Leilani Augustine, VP of Marketing at 7 For All Mankind.

The program launched at the 2008 Festival, hosted by Academy Award nominated director Jason Reitman, with honorees Melonie Diaz (Be Kind Rewind/Hamlet 2), Paz de la Huerta (The Guitar), Kate Mara (Transsiberian), Jason Ritter (The Deal/Good Dick), Shoshannah Stern (Adventures of Power), Rachael Taylor (Bottle Shock) and Olivia Thirlby (The Wackness). Guests will also enjoy a late night snack, provided by Terra Chips and AriZona Iced Tea.

On Saturday, January 17, from 10pm-1am, Black – Kenneth Cole Fragrance and Gen Art will salute six actors for their dedication to the art of independent film at the “Kenneth Cole Black Partyâ€? taking place at Greenhouse @ The Sky Lodge (201 Heber Ave at Main Street), Park City.

This event will honor some of today’s best acting talent who are dedicated to independent filmmaking. Kevin Bacon (Taking Chance), Jeff Daniels (Arlen Faber), Kevin Corrigan (Big Fan), Virginia Madsen, (Sideways), and Alan Cumming (Dare) will be among the evening’s honorees and Nick Cannon (The Killing Room) will serve as guest DJ.

Both Black – Kenneth Cole Fragrance and Gen Art believe in the ongoing support and promotion of independent filmmaking and the arts. To commemorate this evening, Black – Kenneth Cole Fragrance will be making a $10,000 donation to the Sundance Institute on behalf of the evening’s honorees. This event is part of Gen Art’s long term commitment (and part of its 15th Anniversary) to promoting, showcasing, and building awareness for emerging independent artists through over a hundred annual events and dozens of grants. The Black – Kenneth Cole Fragrance Party is yet another occasion where Gen Art can spotlight talent and share it with both members of the industry and consumer film enthusiasts alike.

Gen Art Film VP Jeffrey Abramson stated “We are very excited to host one event which spotlights rising talent and another which honors their role models.�

About 7 For All Mankind
7 For All Mankind LLC launched the premium denim craze in the United States in 2000. The Los Angeles based brand quickly earned critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes. The company continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include men’s, kids, and handbag collections. 7 For All Mankind is currently sold at its owned retail stores, 7ForAllMankind.com, luxury department stores such as Barneys New York, Saks Fifth Avenue and Neiman Marcus, as well as high end specialty boutiques in over 80 countries throughout the world. On August 31st 2007, 7 For All Mankind was acquired by VF Corporation (NYSE: VFC). As a result of this acquisition, 7 For All Mankind is now a wholly-owned subsidiary of VF Corporation. For more information about VF, please visit their website:

www.vfc.com

. For more information about 7 For All Mankind, please visit:

www.7forallmankind.com

.

About Black – Kenneth Cole Fragrance
Sexy and sophisticated, BLACK – Kenneth Cole blends energetic herbs with masculine spices and sensual woods to create a bold scent that reflects the elegance and style of the city.

About Gen Art
Gen Art is the leading arts and entertainment organization dedicated to showcasing the best emerging talent in film, fashion, visual arts and music. With five offices, Gen Art has succeeded in launching the careers of many young talented filmmakers providing them with high-profile events that welcome industry and new audiences alike. Gen Art has an extensive program supporting independent film including the Gen Art Film Festival which will be celebrating its 14th year this April in New York, its Chicago Film Festival which debuted in June 2007, and a national screening series which includes 48 events annual events in the top five markets. Gen Art was founded in 1993 by Ian and Stefan Gerard. For more information, visit

www.genart.org

.

For more information, please contact:

For Gen Art:
Jennifer Litt
5WPR
T: 212.584.4275
E:

jlitt@5wpr.com

For 7 for All Mankind
Jaime David Alexis Rouse
Director of Public Relations West Coast PR Manager
T: 646.839.5427 T: 323.406.5481
E:

jaime_david@vfc.com

E:

alexis_rouse@vfc.com

For Black – Kenneth Cole Fragrance
Michelle Steinberg/dOMAIN
T. 310.351.3000
E:

michelle@domainmsa.com

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