Garibaldi Watches Commercial Shot with URSA Mini 4.6K

Publish date:

Luminary Visuals Studio produces a new commercial with URSA Mini 4.6K cameras and DaVinci Resolve Studio.

Fremont, CA – June 8, 2017 - Blackmagic Design today announced that Shanghai based Luminary Visuals Studio produced a new commercial with URSA Mini 4.6K cameras and DaVinci Resolve Studio for Garibaldi Watches, which claims to be the maker of the world’s thinnest denim watch.

Luminary Visuals is a boutique production studio based out of Shanghai, known for their creative high level work for renowned brands such as Subway, MG Cars, Superdry, Bose and Hilton.Having worked previously on a kick-starter campaign with Garibaldi Watches, Luminary Visuals was given free reign to creatively come up with something cool within a small budget.

“They wanted us to show versatility in the brand, and how their watches are adaptable to all styles and professions. I decided early I wanted to do something more cinematic and to use this project as an opportunity to try a new technique in editing,” said Alessio Avezzano, Creative Director of Luminary Visuals.

The new technique Avezzano wanted to try is the zoom effect used extensively throughout the commercial to switch the shot between a close up of the watch and a larger scene that gives viewers an idea of who is wearing the watch. To create the zoom effect, he needed two cameras.

“This was a very small budget, but we wanted to still get high end results. I was really excited to use the URSA Mini 4.6k and at the cost we were able to rent two for the zoom effect you see in the film,” Avezzano revealed.

The two URSA Mini 4.6K cameras were set up next to each other, one with a 35mm focal length and the other with an 85mm. During action scenes the actor was asked to freeze while Avezzano ran in closer toget a 100mm macro shot of the watch.

The commercial was recorded in ProRes 422. “I knew the URSA Mini 4.6K is able to capture various high quality formats, ranging from RAW to different flavors of ProRes. The 4.6K ProRes 422 format was suitable for this project because I required to zoom in editing without losing image detail. Actually nowadays I tend to shoot more in 2k Prores 444, which still gives me an unbelievable image.” he continued.

“We had to shoot everything within one day at eleven locations, which meant moving very fast across Shanghai from 6am to sundown. The Ursa Mini 4.6K cameras allowed us to move as fast as we needed due to its compact size,” he recalled.

Color correction for the commercial was completed in DaVinci Resolve Studio. “The URSA Mini 4.6K and DaVinci Resolve were clearly made for each other. The experience is seamless!” said Avezzano.

“After using it on the Garibaldi project, I fell in love with the color science and cinematic look of the URSA Mini 4.6K camera. We had previously owned a much more expensive camera and rented bigger cameras depending on the job. But with the Ursa Mini 4.6k, I realized what a great investment it would be. Now I’m a proud owner of this camera and I won’t need to rent bigger cameras as much any more as I will get high end results at an affordable cost,” he concluded.

Press Photography

Product photos of URSA Mini 4.6K, DaVinci Resolve Studio and all other Blackmagic Design products are available at

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to



More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.