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Futuristic Films Crafts Interactive Music Video For The Launch Of The 77kids Flagship Store

For the launch of its New York City flagship store, 77kids (American Eagle Outfitters’ new brand for toddlers and youngsters) turned to Futuristic Films director Nicholaus Goossen to create an interactive music video. Shot in black-and-white with a gritty feel, the 45-second music video utilizes motion control and high-end tracking technology that allows young customers of 77kids to have their head shot merged into the video. Elements from the music video are showcased in-store as well as on outdoor digital billboards. Personalized music videos can be saved to an iPad or posted to Facebook or Twitter.

To view the case study of the interactive music video, please visit:

http://vimeo.com/31153369

“We had a great time working with space150 and 77Kids on something as interesting and unique as this project,” says Brendan Kiernan, EP at Futuristic Films. “We’ve built our production company around the idea of being able to bring narrative and storytelling into the emerging world of interactive and augmented reality video and this project is a perfect example of that fusion.”

“Futuristic Films and Nick Goossen did a great job bringing the music video to life and creating something that was authentic, cool and true to the style and look of the 77kids brand,” adds Brian Franks of 77kids.

Credits:
Client: 77kids by American Eagle
Title: “I Wanna Rock”

Agency: Space150
Creative Director: Billy Jurewicz
Associate Creative Director: Jason Strong
Digital Producer: Genna Freeberg
Director of Technology: James Squires
Account Manager: Nicole Pamelia

Production Company: space150/Futuristic Films
Director: Nicholaus Goossen
DP: Harris Charalambous
Executive Producer: Brendan Kiernan
Producer: Sarah Liles

Editorial Company: Nicholaus Goossen

Postproduction: Brewster Parsons

Visual Effects: Brewster Parsons
Executive Producer: Darcy Parsons

Music Production: HUM

Sound Design: HUM

About Futuristic Films:
Futuristic Films creates motion pictures for brands, advertising, and entertainment. We tell compelling stories of all shapes and sizes, viewed on televisions, in theaters, and on computers and mobile devices.

The Futuristic team believes that the evolving nature of media consumption demands an equally evolving approach to film and video production. The company was founded on the principle of bringing together the high production value and intense creativity of commercial production with the storytelling craft and substance of documentary and feature film. Futuristic Films is committed to sustainable business practices, including striving to become a fully carbon-neutral enterprise. Futuristic has offices in Denver, Colorado, and in Venice, California – both centrally located for filmmaking on planet Earth.

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