Futian District Publicity Department Jumps into Digital Revolution with ATEM and DaVinci Resolve

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Blackmagic Design today announced the Publicity Department of Futian District of Shenzhen City installed a number of Blackmagic Design products, including the Blackmagic Design ATEM 1 M/E Production Switcher,  ATEM 1 M/E Broadcast Panel, DaVinci Resolve and Micro VideoHub. The products will be used with the Publicity Department’s Film & TV Center. The Publicity Department of Futian District is responsible for government public relations, city branding and spiritual activities within the Futian district, and the Film & TV Center under the Publicity Department is an important source of news and promos for local broadcasters. In response to challenges brought by the digital and HD revolution in the television industry, the Film & TV Center has decided to upgrade their production and post production workflow through the use of Blackmagic Design products. The Publicity Department’s DaVinci Resolve, which also includes a Resolve control surface, is being used for real time color grading for features or promos shot on ARRI Alexa digital cameras. The ATEM 1 M/E Production Switcher and ATEM 1 M/E Broadcast Panel will be used for HD and SD live news production. Blackmagic Design’s Micro Videohub router, in conjunction with Blackmagic Design’s Videohub Smart Control hardware control panel, is also being used to manage routing for all of the Film & TV Center’s video equipment. “With these Blackmagic Design products, we will have a complete digital HD workflow. Now we can use the ATEM switcher for multi cam live productions. The ATEM 1 M/E Switcher is great, as it offers loads of SDI, HDMI and analog connections that allow us to take advantage of a wide range of video sources. Also, it’s so portable that we can deploy it anywhere live production is needed,” said Mr. Xiaoquan Wu, head of engineering with the Film & TV Center. “We shoot promos and features with our new ARRI Alexa cameras, and DaVinci Resolve can easily grade RAW files from ARRI Alexa and many other popular digital cameras in real time.” About DaVinci Resolve Blackmagic Design’s DaVinci Resolve is the world’s highest performance color correction solution for Mac OS X and Linux computers. DaVinci Resolve supports more real time color correction than any other system because it’s not limited by the performance of the computer it’s running on. DaVinci Resolve eliminates this performance barrier because its based on a cluster of high performance GPU cards, so all processing is always real time. DaVinci Resolve has the power of a true real time performance solution so handles complex color grades even when using dozens of primaries, secondaries, Power Windows™, multi point tracking, blurs, and more. DaVinci Resolve provides incredible performance in a low cost solution can then easily upgrade by adding extra GPU’s for supercomputer power to handle 4K resolutions, stereoscopic 3D and real time grading direct from raw camera files such as ARRI raw and RED raw R3D files can be handled with ease. About ATEM Production Switchers Empower live creativity with the new ATEM product switchers! For the first time extremely powerful broadcast grade features, incredibly small size and low cost have been designed in a live production switcher! ATEM production switchers include 4 upstream keyers each with independent chroma, shaped and linear keying, 2 downstream keyers, stinger effects, graphic wipes, media players for stills and clips and a built in DVE for amazing DVE transitions or key repositioning. For portable use, the built in Multi View showing all cameras, preview and program can be viewed on a single SDI or HDMI monitor. ATEM also includes loads of HDMI and SDI inputs allowing both professional SDI cameras as well as consumer HDMI cameras and computers to be connected. Only ATEM allows low cost HDMI consumer cameras in a professional switcher so it's easy for customers starting out in live production! ATEM includes a free software control panel and media pool management software for Mac OS X and Windows XP. ATEM is sold independently of the hardware control panel allowing lower initial cost and greater customization. ATEM retails for only US$2,495. Press Photography Product photos of all Blackmagic Design products are available at

www.blackmagic-design.com/press/images

. About Blackmagic Design Blackmagic Design creates the world’s highest quality video editing products, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards  launched a revolution in quality and affordability, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check

www.blackmagic-design.com

.

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