FUJIFILM TO RELOCATE DALLAS-AREA FUJINON SALES AND SERVICE CENTER

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Wayne, N.J.

FUJIFILM North America Corporation

, Optical Devices Division has announced that its Dallas-area sales and service center has moved. The new facility is now operational. All service and support provided by the former location remain the same. The new address is: FUJIFILM North America Corporation Optical Devices Division 18601 LBJ Freeway, Suite 100 Mesquite, TX 75150 The phone and fax numbers are unchanged: Phone: (972) 385-8902; Fax: (972) 392-3251 The Optical Devices Division has five service facilities in the U.S., including a newly opened Chicago location. Other service facilities are located at the U.S. headquarters in Wayne, New Jersey; as well as Los Angeles, Atlanta, and Dallas.

About Fujifilm

FUJIFILM Optical Devices U.S.A., Inc. is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about FUJIFILM broadcast and communications products, call (973) 633-5600 or visit our web site at

www.fujinonbroadcast.com

. FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit

www.fujifilm.com/northamerica

, or go to

www.twitter.com/fujifilmus

to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

www.fujifilmusa.com/rss

. FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

www.fujifilmholdings.com

. * At an exchange rate of 86 yen to the dollar. (Effective July 1, 2010, FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, is now FUJIFILM Optical Devices U.S.A., Inc., a newly formed subsidiary of FUJIFILM North America Corporation.) # # #

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