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The fourth annual Fluid Battle of The Ad-Bands competition, a celebration of musical prowess which places the vision and talent of ad agencies, large or small, center stage, raised $45,000 at their Sept. 27th battle. Conceived and launched by Fluid, the New York-based original music, sound design and creative editorial studio, as a philanthropic event in 2003, the Fluid Battle of the Ad-Bands, to date, has raised nearly $145,000.

Once again, Fluid‘s Battle of the Ad Bands will be funding programs that benefit New York City public school children. An account in the amount of $20,000 has been established and, this year, monies will be distributed through the not-for-profit


Pioneered by teachers at a Bronx public high school in the spring of 2000, DonorsChoose is dedicated to addressing the scarcity and inequitable distribution of learning materials and experiences in the New York public schools. DonorsChoose improves public education by engaging citizens in an online marketplace where teachers submit project proposals for materials or experiences their students need to learn. These ideas become classroom reality when concerned individuals, Citizen Philanthropists, choose projects to fund.

In addition, $25,000 of the funds raised this year will benefit The Children of Agape, a talented group of 8 to 16 year old South African singers, orphaned - primarily by AIDS, who have lived in deep poverty. Their province - KwaZulu-Natal - has the world‘s highest HIV infection rate and the group travels the world to raise funds for their orphanage, as well as other children affected by AIDS throughout Africa. As a thank you for the advertising communities generous support, The Children of Agape performed at the September 27th battle held in Manhattan‘s Supper Club.

“After all the hard work that Fluid puts into this event every year, it‘s always rewarding to finish things off by contributing to a worthwhile cause,” stated Fluid Executive Producer/Partner David Shapiro.

The Fluid Battle of the Ad Bands IV was sponsored by the Newspaper Association of America (NAA), AOL, the American Association of Advertising Agencies (AAAA) and Gibson Guitars, in association with Advertising Week 2006.




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