â€™ Tyler Roth performed final color correction for
, a stylish new video from Chicago born R&B singer R. Kelly. Directed by Jeremy Rall and edited by Red Carâ€™s Tim LoDolce, the video appears in pristine black & white providing a fittingly classic look to support Kellyâ€™s soulful vocals which harken back to Motown legends Sam Cooke and Marvin Gaye. Kelly appears in a trim, pin-striped suit on a spare theater stage and also in a television studio where his performance is captured with vintage broadcast gear. Later, the singer is presented in a limbo environment surrounded by dozens of microphone stands as his vocals reach their emotional peak. Although the video has the look of a classic black & white film, it was not shot on film. Rather it was recorded digitally with a RED One MX and Roth pulled the color out in post production under Rallâ€™s direction. â€œJeremy showed me a number of photos as referenceâ€”he was going for a very sharp, high fashion black & white look,â€? Roth says. â€œIn addition to desaturating the color, we put a hint of blue into the mid-tones, to give it an authentic, filmic look.â€?
While the look appears simple, Roth made many subtle manipulations to help shape the visuals. â€œWe did a lot of shaping of the frame, highlighting and vignetting,â€? he explains. â€œWe wanted to draw attention to Kelly without seeming to do so. The sets were minimal, so we wanted to highlight the things that were there like microphones and speakersâ€”directing the eye through contrast, light and the lack of light.â€? The resulting look differs from film in one respect, Roth points out, it lacks grain. â€œSo it is a very crisp, clean, sharp image, but still has a film stock feel.â€?
Roth, who primarily works on commercials, says that he enjoys music videos because they often allow him to experiment with unconventional looks and techniques. â€œI work on all sorts of projects, feature films, short films, music videos,â€? he notes. â€œI like opportunities like this that give me a fresh perspective and let me try things that I can apply to other work and make it that much more interesting.â€? Filmworkers is located at 232 E. Ohio St. Penthouse, Chicago, IL 60611. For more information, call (312) 664-9333 or visit