DALLASâ€”Filmworkers Club provided post production services for a series of public service announcements offering teens stark warnings about the dangers of marijuana use. The spots were created by Austin agency GSD&M for the White House Office of National Drug Control Policy and the Partnership for a Drug-Free America as part of the ONDCPâ€™s on-going â€œAbove the Influenceâ€? campaign. Filmworkers Clubâ€™s Matt McClain performed final color correction setting striking, artfully crafted looks to support the spotsâ€™ portrayals of how drug use can affect teensâ€™ lives. Each spot makes its point with powerful visuals. In one, marijuana use is represented by a teen who spins his own cocoon. He emerges from it at the end of the spot as a paunchy, bewildered middle aged man. â€œWe kept the look cool and desaturated to reinforce the dismal feeling of a wasted life,â€? McClain said. â€œIt has the feel of a â€˜70s TV drama.â€?
The other spots make similar points, but in very different ways. The Fire spot shows several teens setting fire to things they cherish: a guitar, a car and a diploma. The voiceover notes that â€œmarijuana costs you more than you think.â€? McClain also noted that in Fire, the color treatment used on the environment is cooler, setting up a sharp contrast with the flames. â€œEach spot has its own identity,â€? McClain said. â€œBut none of them shows a warm and happy place.â€? â€œThe spots deliver their message forcefully, and truthfully,â€? McClain said. â€œThe agency did a great job in portraying the problem in a way that connects with a young audience.â€? Filmworkers Club, Dallas, is located at 3400 Carlisle Street, Suite 105, Dallas, TX 75204. For more information, contact Executive Producer Rachael Turnage at (214) 754-9333 or visit