FEEDTHEWALRUS’ Jenkins Pairs with The Glue Society on Suds Spot

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Working via Colenso BBDO Auckland, FEEDTHEWALRUS Editor Adam Jenkins recently put together an epic mini-film for The Glue Society which crafts the tale of New Zealand's DB Export Beer.

Shot black-and-white, this classic and contemporary film tells the true story: in the 1950s, New Zealand's misguided Finance Minister, Arnold Nordmeyer, installed an oppressive tax on imported beer, shutting out the proletariat that had accounted for the majority of the beverage's sales. The suits and bureaucrats took over the bars, shutting out the working man. Then a hero emerged, Morton Coutts, who revolutionized the science of brewing beer. In setting out to work around the tax, he brewed a perfect, non-taxable export quality brew for the working man; DB Export Beer was born.

The skeptical blue-collar heroes swarmed the bars before erupting in celebration at the first chug, realizing that their carousing days were back.

http://img.trustcollective.com/feedthewalrus/db1.jpg" title="DB Export Beer" width="130" border="0">

DB Export Beer
DB Export Beer

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Client: DB Export Beer

Spot Title:

Beer, The Untold Story

Air Date: October 2010

Agency: Colenso BBDO Auckland

Creative Team: Nick Worthington, Karl Fleet, Tom Paine, Levi Slavin, Mike Davison

Producer: Nigel Sutton

Prod Co: Revolver

Director: The Glue Society

DP: Russell Boyd

EP: Michael Ritchie


Editor: Adam Jenkins

Assistant Editor: Adam Longo

Producer: Amanda Slamin

Additional Offline Editing: Justin Harwood @ Tomorrowland

Post/Effects Co: Perceptual Engineering

VFX Artist(s): Mike Robinson, Jon Baxter

Music Co: Liquid Studios

Composer(s): Peter van de Flut

Sound Design Co: Liquid Studios


As brands, creative teams and producers face new and unique challenges, FEEDTHEWALRUS offers a totally new business paradigm that helps sort through the challenges and complexities of the post production space. FEEDTHEWALRUS - founded by like-minded, award-winning Editors Adam Jenkins and Jeff Stevens - houses a unique collective of top-notch editors, producers, 2D/3D and VFX artists, assistant editors and digital specialists that will evolve alongside the industry; working collectively or individually to solve client's creative or technical challenges. Members work together or separately, in their house or yours, creating high-quality content for traditional and new media workflows. The collective is streamlined, flexible and strives to make it easier for clients to work across multiple platforms, providing creative and technical solutions spanning the spectrum of commercials, web content, music videos, features and broadcast TV.

FEEDTHEWALRUS. Funny name. Great people.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com