Working via Colenso BBDO Auckland, FEEDTHEWALRUS Editor Adam Jenkins recently put together an epic mini-film for The Glue Society which crafts the tale of New Zealand's DB Export Beer.
Shot black-and-white, this classic and contemporary film tells the true story: in the 1950s, New Zealand's misguided Finance Minister, Arnold Nordmeyer, installed an oppressive tax on imported beer, shutting out the proletariat that had accounted for the majority of the beverage's sales. The suits and bureaucrats took over the bars, shutting out the working man. Then a hero emerged, Morton Coutts, who revolutionized the science of brewing beer. In setting out to work around the tax, he brewed a perfect, non-taxable export quality brew for the working man; DB Export Beer was born.
The skeptical blue-collar heroes swarmed the bars before erupting in celebration at the first chug, realizing that their carousing days were back.
http://img.trustcollective.com/feedthewalrus/db1.jpg" title="DB Export Beer" width="130" border="0">
Client: DB Export Beer
Beer, The Untold Story
Air Date: October 2010
Agency: Colenso BBDO Auckland
Creative Team: Nick Worthington, Karl Fleet, Tom Paine, Levi Slavin, Mike Davison
Producer: Nigel Sutton
Prod Co: Revolver
Director: The Glue Society
DP: Russell Boyd
EP: Michael Ritchie
Editorial Co: FEEDTHEWALRUS
Editor: Adam Jenkins
Assistant Editor: Adam Longo
Producer: Amanda Slamin
Additional Offline Editing: Justin Harwood @ Tomorrowland
Post/Effects Co: Perceptual Engineering
VFX Artist(s): Mike Robinson, Jon Baxter
Music Co: Liquid Studios
Composer(s): Peter van de Flut
Sound Design Co: Liquid Studios
As brands, creative teams and producers face new and unique challenges, FEEDTHEWALRUS offers a totally new business paradigm that helps sort through the challenges and complexities of the post production space. FEEDTHEWALRUS - founded by like-minded, award-winning Editors Adam Jenkins and Jeff Stevens - houses a unique collective of top-notch editors, producers, 2D/3D and VFX artists, assistant editors and digital specialists that will evolve alongside the industry; working collectively or individually to solve client's creative or technical challenges. Members work together or separately, in their house or yours, creating high-quality content for traditional and new media workflows. The collective is streamlined, flexible and strives to make it easier for clients to work across multiple platforms, providing creative and technical solutions spanning the spectrum of commercials, web content, music videos, features and broadcast TV.
FEEDTHEWALRUS. Funny name. Great people.
More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com