Face The Music and Merkley+Partners Serve Up Powerful Mercedes-Benz Spot, Starring Federer

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In the latest of a long string of projects with Merkley+Partners, Face The Music recently composed the soundtrack for a Mercedes-Benz spot starring tennis great Roger Federer. The :30, which began running on TV during the French Open (a :60 ran online only), features an earnest Federer serving tennis balls ever faster as the speed measurements appear on a nearby device. When his efforts top out at 135 miles per hour, the frustrated superstar glances at a white Mercedes-Benz parked nearby and inspiration hits. Soon, he is cruising through the desert at 197 miles per hour, the tennis ball riding shotgun in the high-powered convertible.

With a few days to deliver a unique finished piece, Face The Music worked closely with the agency and client to create the modern, aggressive and energetic music track that both desired. They approached the spot like a cue from a film, using sounds inherent in techno and electronic music, creating a dramatic setup that worked with Federer's intense serve, blending that into an aggressive piece of music to support the strength of the Mercedes-Benz SLS AMG as he took off across the open plain.

On the long-standing partnership with Merkley+Partners, Senior Producer Alex Kobak says, "FTM brings a lot of serious enthusiasm to their projects with us, and together we've been able to create some truly memorable music for Mercedes-Benz."

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Credits

Client: Mercedes-Benz

Spot Title: Super Service

Air Date: July 2011

Agency: Merkley+Partners

ECD: Andy Hirsch

GCD(s): Scott Zacaroli, Chris Landi, Sakib Afridi

AD: Sakib Afridi

Copy: Scott Zacaroli

Head of Production: Gary Grossman

Senior Producer: Alex Kobak

Prod Co: Bandito Bros.

Director(s): Gentlemen

DP: Vic Huber

EP: Jeff Roher

Producer: Wade Brandenberger

Editorial Co: Beast

Editor: Lukas Eskin

EP: Elizabeth Krajewski

Producer: Jennifer Greenfield

Post/Effects Co: Company 3

Lead VFX/Inferno Artist: Tom McCullough

EP: Angela Lupo

Producer: Samantha Patalano

Telecine Co: Company 3

Colorist: Tim Masick

Music Co: Face The Music

Audio Post Co: Sound Lounge

Mixer: Tommy Juccarone

Shoot Location: Dubai, UAE

About Face The Music

Face The Music is an acclaimed music branding and production firm with a roster of national and international clients.

As a full spectrum resource of music and sound, FTM partners with agencies and their clients to produce audio that will grow their brands, help develop music strategies for the long-term and create breakthrough sound concepts, imagery and communications.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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