EP*Vision Continues Branded Content Push with Barclays Center Animations

Author:
Publish date:
Image placeholder title

Visit EP*Vision
View Media

Image placeholder title

EP*Vision has followed two seasons of spectacular stadium graphics packages for the Washington Nationals with an equally ambitious project for Brooklyn’s new Barclays Center. The series of approximately two dozen branded animations, which run in loops continually on nine screens inside and outside the arena, further establishes the studio’s reputation as a go-to shop in the world of unconventional branded content.

“The unconventional and nontraditional aspect of projects such as Barclays Center and our work with the Washington Nationals pushes EP*Vision’s palette of possibilities,” noted CD Maryam Parwana. “Projects like these showcase the scale of work that we can handle with complete dedication, ease, grace and, most importantly, style.”

Using a combination of After Effects and Illustrator, EP*Vision developed the package of cohesive, 2D animations that streamline without compromising each brand’s identity. This posed a considerable challenge given the variety of brands, which included Haier, Starbucks, Honda and Stoli, among others. With only the logo and as many as three colors to create images for each brand, the studio was able to create a package of dynamic animations.

“We wanted the presentation to feel modern, simple and clear without bells and whistles,” explained Parwana. “It wasn’t about how flashy or skillful we could be, but rather creating something that would look good, executed in a timely manner without feeling entirely corporate.”

EP*Vision has worked extensively with unconventional formats, experience that has prepared their crew for the challenge of designing for the enormous Oculus screen on the corner of Atlantic and Flatbush avenues, which offers multiple viewing angles. “With giant flashing outdoor screens set on odd angles, there is a huge difference in how you experience the work physically. It’s grand.” Parwana stated.

Credits:

Client: Barclay’s Center

Animation: EP*Vision

Creative Director: Maryam Parwana
Producer: Matt Schlichter
Designers & Animators: Brian Walsh, Lessa Millet, Joon Lee, Joshua Krause, Felix Thoo, Bryan Coleman

Executive Producers: Sarah Roebuck, David Weinstein

About EP*Vision

EP*V is a collective of designers, animators, directors & artists who bring together their skills to produce a fun, stylish, challenging, experimental, sexy & beautiful range of work. EP*V can fully direct, produce or simply add some flavor to your next project. Let us help bring your project to life.

Related

BlackBox-Radian

Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.

Luxul_XMS-1208P

Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.

HoverCam_Pilot3

HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.

Veritone_CollegeFootballPlayoff

College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.