Elastic’s Andy Hall Returns for the Red Cross

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After scoring top honors at the Annecy International Film Festival for “Stuff,” an eye-catching Claymation spot that encouraged viewers to give charitably during the holiday season, Elastic Director Andy Hall has brought his inimitable skills to the Red Cross yet again for a second round of Holiday giving. Hall’s new spot, “Holiday 2012,” brings back his striking red, white and gray color palette and unconventional character designs, suggesting that viewers make donations at their local American Red Cross Blood Donation Center. Hall, a founding member of Elastic and head of CG at boutique VFX studio a52, once again teamed up with BBDO on the effort, which promotes Red Cross’ gift donation program.

Credits:

Client: American Red Cross
Spot Title: “Holiday 2012”
Air Date: November 2012

Agency: BBDO NY
Chief Creative Officer: David Lubars
Senior Creative Director: Linda Honan
Art Director: Kurt Leonard
Copywriter: Nick Sonderup
Executive Producer: Ashley Sferro Henderson
Producer: Jesse Brihn

Design/Animation: Elastic
Director: Andy Hall
CG Supervisor: Kirk Shintani
Compositor: Shahana Khan
3D Artists: Paulo de Almada, Kim Zhu, Andy Lewis, Lindsey Butterworth, Wendy Pham, Cody Woodard, Frantz Vidal, Adam Carter
Smoke: Paul Yacono
Smoke Assistant: Dan Ellis
Producer: Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall

About Elastic:

With studios in Los Angeles and New York, Elastic is home to a group of filmmakers that have found their voice through years of experience across an impressive range of visual mediums. With the support of award-winning sister companies Rock Paper Scissors and a52 VFX, the directors at Elastic are unconstrained by technique and have the freedom to support their vision by tapping into the talents and unique resources that have made each of these companies excel. Every director brings with them a history and understanding that influences their work and defines their craft. For these directors, their years of experience and love for animation, editorial and visual effects have culminated in the creation of Elastic.

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