EDITSHARE INTRODUCES UNIVERSAL MEDIA FILE - Creative Planet Network

EDITSHARE INTRODUCES UNIVERSAL MEDIA FILE

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Industry First -

EditShare

creates one file for use in both Avid and Final Cut systems Boston, MA – June 11, 2008 -

EditShare

™ the technology leader in cross platform collaborative editing and shared media storage systems has introduced new technology that creates a single media file which can be used in both Avid and Final Cut Pro editing environments. The Universal Media™ File technology works in conjunction with EditShare’s Flow Ingest, the only multi-channel acquisition solution that captures in one format and simultaneously outputs to multiple formats. The Universal Media File adds a new dimension to shared workflow situations, allowing media to easily be shared and used by editors working on both Avid and Final Cut Pro systems. There’s no need to tie-up ingest channels or create multiple files of the same media for use on different systems. “The user has a choice of codecs and you can capture a single file and open that same file in both Avid and Final Cut Pro,� explains Andy Liebman, President and founder of EditShare. “It’s really a first and the user doesn’t have to do anything complex. In the interface to our ingest server you just select the universal file for that codec and it’s done. The data remains pristine; none of the file data is compromised. This offers a great advantage and time-savings to any operation that wants the flexibility to work in a mixed editing environment.� Files produced in DV25, DV50, DVCPRO HD can be ingested as universal media files in EditShare. Additional formats such as IMX will be included in the future.

Complete Collaboration - EditShare Flow

The Universal Media File technology is included with

EditShare

Flow, part of the company’s Complete Collaboration product line that provide a unified workflow solution for ingest, logging and browsing without requiring an Avid or Final Cut workstation.

EditShare

Flow Ingest enables media capture in one format with simultaneous outputs to multiple formats including Apple Pro Res, and Avid, MXF, as well as low proxy formats. Feature highlights include multi-channel ingest with independent control over each channel, full metadata capture, and edit-while-recording capabilities. Users can automate ingest, control ingest remotely or initiate it manually.

EditShare

Flow Browse simplifies and accelerates media searches within the

EditShare

storage environment. Users can quickly locate media among hundreds of thousands of clips.

EditShare

Flow Browse supports proxy viewing outside the nonlinear editing application for optimal viewing on the

EditShare

Media Space, annotation of metadata forms, and the ability to drag and drop media into an Avid or Final Cut Pro bin.

About EditShare LLC

EditShare

LLC is the pioneer of a new category of collaborative editing solutions designed for digital media workgroups and production companies. The

EditShare

system fuels the collaborative creative process for digital media artists by delivering high quality high performance and cost effective networked collaborative editing solutions. For more information, please visit

www.editshare.com

. ©2008

EditShare

LLC. All rights reserved.

EditShare

â„¢ is a registered trademark of

EditShare

LLC. All other trademarks mentioned herein belong to their respective owners. Universal Media File is a patented pending technology from

EditShare

. Press Contact Ryan Wood Zazil Media Group Email

ryanw@zazilmediagroup.com

Tel: +1 (617) 395 8107

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