DUCK's dynamic directorial duo Docter Twins (Matt-Jason Docter) via Chicago-based Leo Burnett has skillfully engineered another clever national ad for their LA-based production studio. Building on the success of their recent four spot campaign for Wienerschnitzel, the Docter Twins return with a hip new :30 entitled,
for the Gripz line of Kellogg's snack food. "The vibe of the spot is great," remarked DUCK Partner/EP Mark Medernach. "The Docter Twins took a fun board and gave it a fresh, relevant tone. It hits right to the core of Kellogg's target audience. Gripz are about, 'Fun you can eat,' and the Docter Twins did an outstanding job of conveying that."
Shot in Glendale, California's Verdugo Park (just north of Los Angeles), the story depicts a typical suburban neighborhood after school focusing on two teenage boys who love skateboarding, rock music and competition. As they walk through the park, the buddies launch their Gripz high into the air, artfully catching them in their mouths as they fall. With the aid of a seesaw and a towering basketball player, the younger teen is able to out-do his competition, launching his Gripz the highest. Fantastically high indeed, as the Gripz soar past the window of a high-flying helicopter.
"Every part of the process was exciting," said Jason Docter. We worked with two really talented child actors, a fantastic crew, and a great creative team at Burnett." Docter Twins spent the better part of two months crafting the spot, and much thought was devoted to adding an action feel to the different set-ups. "The biggest challenge in telling the story was time. We had quite a lot of action to fit into :30 seconds. Let's just say tight was an understatement," continued Docter. "The camera, the blocking, and the location all had to add energy and give the story an upbeat, fantastical feel." Proud of their result, the brothers hope to collaborate with the Burnett creative team again very soon. "It was a great experience working with such a competent, professional agency that respected our vision and decision making process. They gave us a lot of room to create and made the work super enjoyable," commented Jason Docter.
Spot Title: Higher
Airdate: July 2008 Agency: Leo Burnett, Chicago
Creative Director: Per Jacobson
Copywriter: Dave Derrick
Art Director: Stephanie Simpson
Agency Producer: Nikolas Traxler Production Company: DUCK Studios
Directors: Docter Twins
Director of Photography: Simon Thirlaway
Production Designer: Justin Trask
Executive Producer: Mark Medernach
Producer: William Butler-Sloss VFX: Somersault, Chicago Editorial: Optimus, Chicago
Editor: Deb Schimmel
About Docter Twins:
Jason and Matt Docter most recently completed a series of four spots for Wienerschnitzel - the world's largest hot dog chain. Docter Twins have completed spec spots for Spike TV, Kit Kat (Arnold), Truetone Music (Y&R, Irvine) and the Fox Soccer Channel. They also helmed two regional spots for Indianapolis' Roman Brand Group client Sky Bank. In addition to their directing prowess, the Docter Twins are also actors, appearing in campaigns for EarthLink, Northwest Airlines, IBM, Saturn, and POWERade. The duo has worked with companies including Traktor, Biscuit, and Pytka to name a few. As a Local 600 Camera Assistant, Matt has worked heavily in commercials, music videos, and in episodic TV. Matt directed a music video for Alanis Morissette which won Best Director and Best Video at the Elevate Film Festival (2007). While in college, the Docter Twins formed an indie rock band which toured with Oasis, Sheryl Crow, Matthew Sweet, and Poi Dog Pondering. Between tours, Matt began producing and directing documentary projects for PBS while Jason moved to Los Angeles to record a solo record. Not long afterwards, Matt too moved west, and the twins earned a demo deal with Virgin Records. The deal birthed many songs which have been placed in shows like
The Real World
. Both Jason and Matt are graduates of the University of Illinois where they each double-majored in English and Film.
Los Angeles-based DUCK, formerly Duck Soup Studios, is a continually evolving creative studio producing commercials, music videos, short films and web content. DUCK offers a wide range of services, including live action and integration, character design, film title design, 2D and 3D animation, digital compositing, digital/traditional ink & paint. In recent years, the studio has expanded, adding an original content division that works with writers and animators on unique ideas for film and TV.
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