BOSTON AND LONDON August 21, 2014 – When the finale of the critically acclaimed “The Honourable Woman” airs on BBC 2 tonight and in a few weeks in the US on Sundance TV channel, the show’s production companies Drama Republic and Eight Rooks will commemorate more than just the completion of a major high end drama series. The firm relied on an innovative cloud-based approach to expediting its global production workflow - using Aframe’s cloud video production platform to save time, cost and hassle with a demanding global production.
“With over three months’ worth of filming on location in the UK and Morocco, Aframe gave us a platform that let all our production team keep in touch with the latest cuts and promos each day –across our entire workflow,” said Susy Liddell, Director of Production for Drama Republic.
“We appreciated the added peace of mind that Aframe provided in letting us control who could view content, and during specified time windows – while still being easy to use for everyone. That includes the edit assistant doing the uploading and sharing, to the producers and directors viewing content on mobile devices.”
Written, produced and directed by BAFTA winner Hugo Blick, “The Honourable Woman” is an eight-hour political thriller starring Maggie Gyllenhaal and set against an international backdrop in the US, the Middle East and London.
Sizable productions of this scale often use standalone digital dailies systems that are costly and hard to use. Drama Republic had edit assistants upload proxies to Aframe’s secure private cloud, where Aframe created a link to the clips and automatically sent it with an expiration date to team members and execs, who could review and approve content online, or download it locally on their iPad or laptop for viewing offline.
“Television drama of this quality deserves the very best services to help expedite the production,” said David Peto, CEO of Aframe. “Getting your content reviewed and approved quickly, efficiently and securely is still far harder than it needs to be. At Aframe we’re delighted to help Drama Republic and other production companies to get their work to the edit suite faster and in a more organized way.”
“The Honourable Woman” is a Drama Republic and Eight Rooks Production for BBC and Sundance TV and distributed internationally by BBC Worldwide. It airs on Thursday nights at 9pm on BBC 2 and Thursday nights at 10 pm ET/9 pm CT on Sundance Channel in the US.
Aframe is a cloud video platform with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip.
Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit www.aframe.com.
UK: Simon Gannon, Aframe Head of Marketing, firstname.lastname@example.org +44 020 3362 9820 / +44 0773 459 2428
US: Mary Kae Marinac, PR Representative for Aframe, email@example.com, +1 978-685-3136