DistroScale, a leading media technology company with the industry’s most comprehensive video platform for webs, apps, and streaming, today announced its new DistroTV Platform Services™ unit, aimed at publishers, content creators, video libraries, brands and agencies. This new offering significantly lowers the barrier to market entry for any media brand interested in creating, monetizing, and distributing its own streaming TV channel.
“Channel creation used to only be accessible to content owners with big budgets and infrastructure,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company to DistroTV. “Given how quickly streaming evolved from a niche to a standard media consumption platform, we saw a need to create a solution that would reduce any perceived cost, complexity, and risk barriers that were preventing media brands from making the leap to OTT.”
With no upfront fees, DistroTV Platform Services offers a comprehensive range of tools necessary to develop and execute successful streaming video platforms, from technical infrastructure and curation to monetization and distribution. 40-plus content brands have piloted the new Platform Services offering including Black Enterprise, which turned to DistroTV Platform Services to transform and monetize its video library into its first ad-supported streaming channel, as well as partners Us Weekly, Lone Star, Best of British TV (BoB TV), Pinoy Box Office (PBO), and more.
The new business-to-business unit complements the company’s consumer-facing DistroTV platform, the leading, independent FAST (free, ad-support streaming TV). DistroTV’s growing, multicultural content lineup targets a diverse lineup of independent programming for passionate viewers in the US, Canada, and the UK. DistroTV provides today’s brands an opportunity to build a direct-to-consumer relationship with DistroScale and its network partners. Since its launch in 2019, DistroTV has seen rapid growth concerning its breadth of content and global audience figures. In the last six months, viewership quadrupled and total watch time multiplied eight times over. The platform focuses on building a robust network that delivers news, entertainment, music, sports, and lifestyle programming to audiences globally.
“We bring expertise and efficiency to our approach, so that content companies no longer have to invest millions to be ‘streaming-ready’,” said Saini. “Our business model is unique and rooted in a solid and continuously improving technical infrastructure. We assume the risk so our content partners and brands can focus on leveraging our platform to execute their audience objectives. Extending our platform to put the power of streaming in reach of more voices and more content partners is a big part of our mission and equally a big part of why we have built the largest truly independent streaming TV service. Our diverse content line-up resonates with audiences who can’t find what we offer on any other platform.”
Through Platform Services, interested media companies, publishers, content creators, video libraries, and brands and agencies can:
- Create and build a streaming TV strategy. Build, manage, and program linear and VOD streaming channels with a full-featured, cloud-based platform that is both easy to use and affordable.
- Monetize with dynamic ad insertion technology. This allows media companies, creators, and brands to simply leverage advertising demand and earn revenue from the DistroScale Marketplace, or run their own advertising.
- Opt for syndicated distribution. DistroTV offers syndicated distribution to make it easy for channel partners to reach tens of millions of new users, with a flexible cost structure that saves thousands as compared to similar services.
DistroTV is the largest, independent, free, ad-supported streaming television service on the market. Launched in 2019 by parent company DistroScale, the platform caters to a multicultural, rapidly expanding, globally-minded audience of passionate viewers in the US, Canada, and UK. Satisfying the growing demand for premium video content in multiple languages, DistroTV delivers premium video content from producers globally across North America, the UK, Bollywood, Latin America, China, Southeast Asia, and growing. With more than 150 channels plus thousands of Video on Demand (VOD) shows, DistroTV cultivates content that covers a broad spectrum of topics to connect with people’s passion points around Entertainment, Lifestyle, Sports, News, Documentaries and International Content in live, linear and video-on-demand formats. DistroTV is available on the web, as well as through Roku, Amazon Fire TV, Apple TV, and iOS and Android devices.
DistroTV is the first direct-to-consumer offering from DistroScale, a technology company founded in 2013 and known for providing a global clientele of thousands of media properties with the industry’s most comprehensive video platform for web, apps, and streaming. DistroScale is an all-in-one solution providing infrastructure, content delivery, curation, analytics and a full suite of monetization options. Video enabled by DistroScale reaches more than 250 million visitors per month. The company is headquartered in San Francisco, CA. To become a DistroTV viewer, visit www.distro.tv. More information on DistroScale & DistroTV is available at www.distroscale.com.