Director Scotty Bergstein Begins a New Chapter with STORY

Author:
Publish date:

LOS ANGELES—Returning to the place where he began his career, director Scotty Bergstein has signed with STORY for exclusive, national representation in commercials. Bergstein signed his first directing contract a decade ago with STORY affiliate The Joneses and has been directing for the past year through FM Rocks, where his most recent project was a campaign for Ameriquest and DDB, Los Angeles. He has already completed his first project for STORY, a pair of spots for Texas-based restaurant chain Dave & Buster’s via Dallas agency Slinghot. Bergstein called his move to STORY a “homecoming� and said he looked forward to renewing his relationship with Mark Androw, the company’s president, and his production staff. “I have always had tremendous trust and belief in Mark,� Bergstein said. “And I have the greatest respect for his professionalism and the solid way he conducts business.� Bergstein, a onetime production designer, has shown tremendous versatility over the course of his career and is particularly well known for his skill at visual storytelling and humor—often in the same spot. His work for Dave & Buster’s is a case in point as the spots use artfully designed speed ramps to link scenes in humorous stories about people enjoying a night out.

“The speed ramps gave us a way to add energy to the spots,� Bergstein said. “Dave & Buster’s is a place that is all about energy and having a good time.� Bergstein has shot frequently in Europe of late, including most recently, in Spain, where he shot two spots for Lays tied to the Euro 2008 Soccer Championship. Bergstein has also been pursuing work in the long-form arena and recently directed a pilot for Fox for a comedy series titled Man and Woman. Aside from his stints at The Joneses and FM Rocks, Bergstein has been affiliated with Area 51 Films (another STORY affiliate) and Highway 61. His credits include work for AT&T, Pennzoil, Ameritech, Jose Cuervo and Bob Evans. Bergstein apprenticed as a production designer under Norris Spencer (Thelma and Louise, Black Rain) and later worked as a commercial production designer for such noted directors as Tom and Ridleyt Scott, Michael Karbelnikoff and David Kellogg. He launched his directing career in 1996 on the basis of a spec reel that included a spot called Cable Boy that was later picked up by ESPN. He won a London International Advertising Award for a spot promoting Attorneys.com. STORY is represented is represented on the East Coast by Laura Zinn (212) 741-0909; in the Midwest by Doug Stieber & Co. (312) 222-9595, in the Southeast by Miller Associates, (954) 563-6004; in the Southwest by Alyson Griffith, (214) 288-2813 and on the West Coast by Char & Associates,

char@char-associates.com

.

Related

Soft Darts Professional Tour Japan Uses Blackmagic Design Products for Tour’s Live Production

Soft Darts Professional Tour Japan Uses Blackmagic Design Products for Tour’s Live Production

Blackmagic Design announced today its products were used for the live production of SOFT DARTS PROFESSIONAL TOUR JAPAN, including ATEM 2 M/E Production Studio 4K, which has become the center of the tour’s live workflow. Production included shooting, recording, streaming to YouTube and video distribution throughout the venue of games performed on the main stage, and was also done using ATEM 1 M/E Advanced Panel, Micro Studio Camera 4K, HyperDeck Studio Mini and Video Assist 4K.

BL_Chameleon

Bannister Lake Releases Chameleon Version 10 Real-Time Data Aggregation and Graphics Management Solution

Chameleon, Bannister Lake's data aggregation and graphics management solution is introducing dramatic new enhancements with a strong focus on election data. Within its election module, Chameleon Version 10 improves how election data is ingested and managed. The new release expands the ability to enter manual election results where data feeds may not be available. This is particularly useful in less populated districts or in jurisdictions where it is not practical to organize a real-time results feed. The new functionality also provides an important failsafe in situations where a data feed may have stopped working.

SMPTE_The-Next-Century-Logo-MA

SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.