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Digital Vision to Showcase Colour Grading in the Avid Environment at NAB

Stockholm, Sweden – 10 April, 2007 – Digital Vision, a leading developer of advanced digital media applications specialising in film and video, announced that it will demonstrate support for high-end colour grading within the Avid® post production environment in NAB demonstrations at both the Avid booth (SL106) and the Digital Vision booth (SL3205). The first company to join Avid‘s DNxHD® codec licensing program, Digital Vision is addressing significant industry demand for efficient file-based mastering and grading within established workflows for broadcast and film.

Demonstrations by experienced colourists will showcase how Film Master‘s SAN-friendly architecture, support for the Avid DNxHD codec, MXF, and Quicktime enables users to increase the efficiency and flexibility of workflows based on the Avid Unity™ MediaNetwork 5.0 system by eliminating transcoding and multiple generation duplication.

Swedish Television (SVT) Technical Manager Stockholm, Per-Erik Liljeström, said, “Broadcasters are continually pushing manufacturers to collaborate, and make the workflow efficient across critical functions like editing and grading. Digital Vision‘s support of Avid DNxHD takes us a big step forward in the area of file-based workflows by bringing grading into an established shared environment.”

Digital Vision President and COO, Simon Cuff, noted, “Broadcasters and post facilities need to be able to move from the editing suite to the grading suite without delay. We recognised this early on and prioritised the work of enabling direct access of Avid DNxHD encoded media within Film Master. We‘re pleased to show the industry some real results in this area and pleased that Avid has chosen to feature demonstrations of our cooperative progress here at NAB.”

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company‘s award-winning products and services, please visit:

www.avid.com

.

Avid, Avid Unity, and DNxHD are either registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners.

Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to produce and enhance feature films, TV programs and commercials. The company‘s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company‘s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world. Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with two wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California, and Digital Vision UK in London, England. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to

www.digitalvision.se

. All trademarks used herein, whether recognized or not, are the properties of their respective companies.

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