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Digital Signage Expo 2011 Presents Record 16 FREE On-Floor Workshops

Atlanta – Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present a total of 16 topics in its FREE On-Floor Workshop Program on February 22-25, 2011, in Las Vegas.

The FREE On-Floor Workshop Program offers a rich variety of walk-up theater presentations during DSE 2011 exhibit hours on Wednesday, February 23 and Thursday, February 24. Topics to be covered include:

• Urgent Messaging
• Content, Context & Measurement
• Digital Place-Based Viewing Measurement in Retail Locations
• Introduction to Web-Based Ad Exchanges
• Work Flow Methodology for Digital Signage
• Menu Board Management
• Digital Signage Content That Won’t Break the Bank
• Cost Ramifications of Player Placement Alternatives in DS Networks
• Adapting Digital Signage for Analog Cable Television Distribution
• Ten Power Problems
• Embedded Control Systems Using Standard Web Technologies
• Now the MESSAGE is the Message – Content in the New DS Era
• Indoor Positioning Systems: New Frontiers in Wayfinding
• Boosting Sales with Digital Signage
• Building Revenue and Customer Loyalty with Rich Hyper-Local Content
• Checking the Boxes for Large Display Selection in DS Projects

Sessions will be led by senior-level industry professionals, giving attendees the opportunity to draw on a wealth of information and expertise in each area.

Richard Lebovitz, Educational and Editorial Director for Exponation, LLC, which produces DSE said, “The On-Floor Workshop Program provides a wealth of information for attendees who are unable to attend the main conference program. As a free educational offering, these represent a great added value for DSE attendees.� He added, “The variety of topics ensures that there will be something of interest for everyone.�

The full topic listings, workshop descriptions and speaker information can be found at

Mark your calendars now: Digital Signage Expo® 2011, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show, is scheduled for Feb. 22-25, 2011, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space on sale now or to attend, contact Chris Gibbs, (770) 649-0300 Ext 17. Or, for more information, visit

. You can follow DSE on Twitter at DSExpo, or for all DSE 2011 updates, use #dse2011.