Atlanta â€“ Digital Signage ExpoÂ® (DSE), the worldâ€™s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present a total of 16 topics in its FREE On-Floor Workshop Program on February 22-25, 2011, in Las Vegas.
The FREE On-Floor Workshop Program offers a rich variety of walk-up theater presentations during DSE 2011 exhibit hours on Wednesday, February 23 and Thursday, February 24. Topics to be covered include:
â€¢ Urgent Messaging
â€¢ Content, Context & Measurement
â€¢ Digital Place-Based Viewing Measurement in Retail Locations
â€¢ Introduction to Web-Based Ad Exchanges
â€¢ Work Flow Methodology for Digital Signage
â€¢ Menu Board Management
â€¢ Digital Signage Content That Wonâ€™t Break the Bank
â€¢ Cost Ramifications of Player Placement Alternatives in DS Networks
â€¢ Adapting Digital Signage for Analog Cable Television Distribution
â€¢ Ten Power Problems
â€¢ Embedded Control Systems Using Standard Web Technologies
â€¢ Now the MESSAGE is the Message â€“ Content in the New DS Era
â€¢ Indoor Positioning Systems: New Frontiers in Wayfinding
â€¢ Boosting Sales with Digital Signage
â€¢ Building Revenue and Customer Loyalty with Rich Hyper-Local Content
â€¢ Checking the Boxes for Large Display Selection in DS Projects
Sessions will be led by senior-level industry professionals, giving attendees the opportunity to draw on a wealth of information and expertise in each area.
Richard Lebovitz, Educational and Editorial Director for Exponation, LLC, which produces DSE said, â€œThe On-Floor Workshop Program provides a wealth of information for attendees who are unable to attend the main conference program. As a free educational offering, these represent a great added value for DSE attendees.â€? He added, â€œThe variety of topics ensures that there will be something of interest for everyone.â€?
The full topic listings, workshop descriptions and speaker information can be found at
Mark your calendars now: Digital Signage ExpoÂ® 2011, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show, is scheduled for Feb. 22-25, 2011, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space on sale now or to attend, contact Chris Gibbs, (770) 649-0300 Ext 17. Or, for more information, visit
. You can follow DSE on Twitter at DSExpo, or for all DSE 2011 updates, use #dse2011.