Images of the band are multiplied in a kaleidoscopic display to form a moving statement on human connections.

New York City— Indie rock sensations Young the Giant appear as tiny dancers moving in gracefully undulating patterns in their new music video Simplify. Conceived and directed by Kyle Sauer and produced by Derby, the video marks the band’s first release since their 2016 breakout album Home of the Strange on Atlantic Records.

In the video, images of the band multiply and are joined by dancers moving in rhythm. According to Sauer, the mesmerizing visuals are meant to echo the theme of the song whose lyrics evoke a yearning for simplicity. “It’s about connections and how genuine relationships can make a complicated, busy world feel manageable,” Sauer explains. “Visually, we created a digital environment that feels like a desert and is populated by avatars that walk past each other. When two people do notice each other, the colors change and the desert becomes an oasis.”


Sauer shot the video on a green screen stage in Los Angeles. Working with choreographer Lisa Eaton, the director recorded dozens of takes of the band executing precisely timed action. Some of the video’s most striking images were shot from a camera suspended 30 feet above the action. The imagery was layered in post-production and composited over a series of digitally-produced water color backgrounds created by artist Iain Burke. “We created a routine of interlocking moves that would look good in the final rendition and also tell an underlying love story,” Sauer says. “The routine is meant to look digital, a little glitchy and even bizarre, and the band’s acting is a bit playful. We didn’t want to seem like we were taking ourselves too seriously.”

Derby managed production through post with Kyle Sauer editing. VFX, color grading and finishing were handled by The Underground and VFX artist Nic Seresin. Editing and compositing were complicated as some scenes involved more than 60 layers of coordinated action. “Kyle had a clear vision and knew exactly how to execute it,” says Derby Head of Production Eli Ash. “He spent a lot of time in pre-production with the band honing the idea and working out his technique. He was detailed in his communication with all departments through each phase of production, so the final product perfectly matches his original idea.”

Sauer, who has a background in design including work with animation powerhouse GIPHY, says he’s drawn to projects that allow him to use his design background and sense of humor to tell stories that are visually daring and emotionally resonant. “I create live-action videos that play like cartoons; they don't follow the same rules as the natural world,” he says. “I enjoy telling a joke…and making it look good.”

Atlantic Records is using elements from the production in a marketing campaign support the band’s current tour and forthcoming album. The campaign includes GIFs and other social media content inspired by the video.

About Derby

Derby is a production company representing storytellers and directing talent known for its collaborations with top ad agencies, brands and broadcast networks in executing flawless, full-service productions across both traditional advertising and emerging experiential media. The company has built a solid reputation for diverse creative work, thanks to a roster of uniquely talented, multi-hyphenate, contemporary directors whose skills extend to a variety of roles.



Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.