Deluxe’s Company 3 and Encore Unleash The Portal for “American Gods”

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Project marks first deployment of innovative VFX editorial workflow web service for a TV series

Los Angeles, CA– June 20, 2017 – STARZ's original series "American Gods" adapts author Neil Gaiman's novel into a feast of visceral imagery. Developed by Bryan Fuller and Michael Green, and produced by FremantleMedia North America, the ambitious project features extensive visual effects (VFX), which were facilitated via The Portal, Deluxe's cloud-based proprietary service. The Portal simplifies ingest and automates distribution of original camera plates to VFX vendors, dramatically reducing post production turnaround times. The Portal was part of overall post-production services that included color grading (at Company 3), conform (at Deluxe's Encore) and dailies (via Deluxe Toronto) for "American Gods."

Available from a web browser, The Portal allows VFX vendors to securely access files instantly once the VFX editor submits EDLs, a capability that is becoming increasingly valuable as VFX for television productions grow increasingly sophisticated and involve multiple VFX companies worldwide.

Familiar with The Portal’s capabilities from using it on a feature film project, “American Gods” VFX editor Shannon Leigh Olds looked to deploy it on a television series. Deluxe worked with each VFX vendor to establish desired file sizes, formats and color spaces, and secured IP information for delivering materials. Individual profiles were created so that shot selections submitted by the VFX editor automatically would be set to appear in the preferred format for each respective vendor.

In addition to simplifying workflow, Deluxe’s creative and technical expertise enabled the show to achieve its dark and unique ultra-realistic look. Company 3 Colorist Dave Hussey worked closely with executive producer David Slade and the Company 3 color science team to replicate Slade’s vision – complex color references that were essentially unachievable through traditional methods; developing a custom show node that pushed on dynamic range aspects and incorporated variation in texture, grain, sharpness and LUT combinations that Hussey, Slade, and EPs Bryan Fuller and Michael Green then refined.

Comprising eight one-hour episodes, “American Gods” premiered on STARZ April 30, 2017.

About Deluxe

The global leader in digital services and technology for content creation and delivery, Deluxe has been a trusted partner to Hollywood studios, independent filmmakers, TV networks, online content producers, brands, and anyone looking to bring stories and experiences to audiences, for more than 100 years. Deluxe Creative companies house the world's top talent. Deluxe Delivery enables content creators and providers to get their content to the world in any format. With headquarters in Los Angeles and New York and operations in 25 media markets worldwide, Deluxe relies on 8,000 of the industry's premier artists, experts and innovators.