Damon Gameau’s That Sugar Film Shot on Blackmagic Cinema Camera and Production Camera 4K

Publish date:

Fremont, CA - December 08, 2014 - Blackmagic Design today announced that actor and director Damon Gameau’s new documentary “That Sugar Film” was shot using the Blackmagic Cinema Camera and Production Camera 4K. The documentary was also graded using DaVinci Resolve and premiered in competition at the International Documentary Film Festival Amsterdam in November.

“That Sugar Film” is a combination of academia, education, irreverence, celebrities, science and comedy. Directed and hosted by Damon Gameau, known for his roles on “Puberty Blues,” “Secrets & Lies” and the cult classic “Thunderstruck,” the film aims to investigate how sugar has infiltrated our diet and culture, what it's doing to us and how we can develop an arm's length relationship with it. The film’s cinematographer is Judd Overton, who has shot dozens of films, including “Return to Nim’s Island.”

The film follows Damon as he eats and drinks everyday items found on grocery shelves across the world, while at the same time visiting with people in various locations throughout the world, from the Australian outback to New York City’s Times Square. The documentary’s production schedule was broken into two main parts: a global travel shoot with minimal equipment, and an intense set of green screen productions, which resulted in 200 VFX shots interspersed throughout the film. For the travel based footage, the team primarily shot on the Blackmagic Cinema Camera, while using the Production Camera 4K for green screen shots.

“At every step, we knew we had to make the film accessible and entertaining for everyone, from kids to adults. But it had to be educational throughout as well. So we went to town to make it as visual as possible, and that included a huge amount of green screen work and VFX shots, as well as Damon and I jumping on planes with our entire production thrown in our backpacks as we traveled to different cities,” said Overton.

“For me, the Blackmagic cameras are about the latitude and great image I can get in such a small, easy to carry design,” continued Overton. “With the 40 day worldwide road trip we were on, I shot in ProRes and mostly handheld or on my shoulder with a small rig. It really was amazing to be able to throw a couple of cinema quality cameras in my backpack and just go to where the shots needed to happen.

“For the green screen productions, many of which were done for intricate and over the top VFX shots, such as Damon on a spoon full of sugar being eaten or Damon inside a digestive system, we shot in RAW on the Production Camera 4K. I was looking for high resolution and the ability to shoot in RAW to get everything I could out of the shots and nail down VFX plates that would be easy to work with for the VFX crew,” he added.

Once footage was shot, the offline edit was completed at production company Madman Production, with online, VFX and final grading using DaVinci Resolve at VFX head Seth Larney’s home studio in Australia.

“The image quality, latitude and ability to easily grade and push around footage with the Blackmagic cameras were perfect for the film. And I love how the cameras made the entire post workflow so easy,” said Overton. “I have been a Blackmagic camera customer since the first camera shipped, and this film really showed how powerful they are for getting amazing images and being flexible enough to use in any shooting environment.”

“That Sugar Film”premiered at the International Documentary Film Festival Amsterdam November 20, 2014 and will hit worldwide distribution in 2015. Check out the trailer http://www.thatsugarfilm.com. Worldwide sales for the film at Metro International, sales@metro-films.com.

Press Photography

Product photos of Blackmagic Production Camera 4K, Blackmagic Cinema Camera and DaVinci Resolve are available at www.blackmagicdesign.com/press/images

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.



Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.