Cyril Drabinsky to Receive Lifetime Achievement Award from the Hollywood Post Alliance

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HPA Award Honors an Influential Career

hpa_logo_2011.jpg

(Los Angeles, CA)

The HPA Awards

Committee has announced that Cyril Drabinsky, President and CEO of

Deluxe Entertainment Services Group

, is the recipient of the organization's Lifetime Achievement Award. The Award will be given to Mr. Drabinsky at the HPA Awards gala on November 10, 2011, at the

Skirball Cultural Center

in Los Angeles, California. The Lifetime Achievement Award pays tribute to those respected individuals who have made a significant contribution to the post production industry. In announcing the award, HPA President Leon Silverman noted, "We are honored to present the Lifetime Achievement Award to Cyril Drabinsky. As our industry evolves during this time of significant transition, Cyril is one of those rare executives who understand how relationships, talent and people truly make a difference and how the impact of changing technology enables new opportunities and ways to serve filmmakers and studios. Cyril brings an uncommon depth of perspective and historical insight, from the photochemical process to the file-based methods that are defining our new digital industry. It is this insight and his ability to anticipate the future that has helped Cyril to build one of the largest and most significant post production operations in the world." Mr. Drabinsky is at the helm of one of the most important companies in the entertainment industry, leading a global team of executives that manage Deluxe's services and operations. Those companies encompass the end-to-end pipeline of services for features, television programs, commercials and home entertainment for production, post production, digital distribution, multi-platform development, marketing services and asset management. His oversight includes companies and operations in North America, Europe, Australia and India. Mr. Drabinsky entered the motion picture business in Canada when he was named Senior VP of Distribution and Affairs at Cineplex Odeon Corporation, after receiving a Bachelor's of Law degree from the University of Windsor. In 1987, he became President of Film House laboratories in Toronto, then a wholly owned subsidiary of Cineplex Odeon Corporation. In 1990, the Rank Organization purchased Film House and Deluxe Laboratories in Hollywood, formerly a division of 20th Century Fox and Mr. Drabinsky segued into operations of Deluxe Laboratories. He was named President of Deluxe Laboratories North America in 1995. Deluxe rebranded the Rank Laboratory in London to Deluxe and began the build out of a new Toronto film laboratory and a lab in Rome. In 2001 Mr. Drabinsky was named President of Deluxe Laboratories Worldwide. Mr. Drabinsky was named President and CEO of Deluxe Entertainment Services Group after Deluxe was acquired by MacAndrews & Forbes in 2006. Since then, Deluxe has acquired and developed digital services and technologies throughout the world that have allowed the company to expand well beyond its legacy film laboratory business. Silverman concluded, "The HPA Awards were designed to honor those individuals and companies doing important work and to the artists, visionaries, and technical experts who are helping us move into the digital future. As the industry continues to make this evolutionary transition, we look to leaders like Cyril who possess visionary insight and the personal touch to help guide our industry to greater understanding, respect, and impact. We are so honored to have him accept this Award." The HPA Awards will take place on November 10, 2011 at the Skirball Cultural Center. For further information, please visit

www.hpaawards.net

or call the HPA at 213.614.0860 or write

info@hpaawards.net

.

About the Hollywood Post Alliance(r)

Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. The HPA Awards will be presented with generous support from Foundation Sponsor: Avid Technology and Premier Sponsor: NAB Show. # # # Media Contact: Ignite strategic communications p: 818.303.8088 Christine Purse,

chris@ignite.bz

or Mimi Rossi,

mimi@ignite.bz

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