New Software Delivers Time-Saving Shortcuts from Script to VFX Shot Breakdowns Based on Production Proven Data and Methodology

Designed to simplify visual effects budgeting from script to screen, new secure, web-based application, Curó (www.curovfx.com), will be showcased at SIGGRAPH 2018 in Vancouver. Having undergone rigorous development and beta testing, Curó creates a unified system for creation, planning and management of VFX budgets for projects of any scale, from the Hollywood blockbuster to independent film or television, and everything in between. Developed by veteran VFX Producer Joyce Cox (“The Jungle Book,” “Men in Black III,” “The Great Gatsby,” “Avatar,” “Titanic”), Curó was inspired by Cox’s strategic and proven approach to flexibly and accurately managing VFX budgets for studios, including some of the most ambitious effects films of the last two decades. Curó replaces the need for unwieldy spreadsheets to track costs and instead provides a straightforward, accessible solution.

Dave Taritero, Sr VP VFX, Production, Disney, commented, “The rapid growth in VFX has outpaced the industry’s ability to implement a uniform system to manage the complex and ever-changing finances of a VFX project. Joyce Cox is the perfect person to design an application to close that gap.”

“We have been waiting so long for an effective VFX budgeting tool and thank goodness we have a master like Joyce at the helm of this application!” noted VFX Bidding Producer Jacquie Barnbrook (“The Jungle Book,” “Cosmos: A Spacetime Odyssey,” “Hunger Games”).

Once a script is uploaded, Curó generates a breakdown of scenes, action and dialogue. From there, users can identify shots and organize sequences, build the list of assets and FX elements, and create assumptions – items that inform the work required to execute shot production. A plethora of metadata including assets, FX and assumptions are attached to each shot, which can then be advanced to budget projection. Tools within budget production allow for adjusted shot complexity as well as tax incentive forecasting and accounting for fringe costs, providing dynamic VFX cost projections and tracking. The system is also completely secure with the option to build in two-factor authentication. At any time, Curó can create and export reports in various formats.

“Even the smallest projects now rely on VFX to help tell their stories and the cost to create these VFX can be significant, if not in the tens of millions for high-profile features. Despite the major technology advancements we’ve seen in the entertainment industry, tracking VFX costs has remained difficult and complex, with potentially major financial consequences for even minor missteps. Curó fills a gaping hole in content creation, saving users time and money, and providing peace of mind,” said Cox. 

Curó is currently tailored for studios, and future modules will accommodate budgeting for VFX vendors as well, a highly-anticipated development. Said MPC VFX Executive Producer Philip Greenlow, “The most successful VFX projects benefit from finances which are transparent and cleanly exchanged between the VFX house and the producer, facilitating timely decision making. A robust, standardized financial toolset for producers to manage VFX costs would be advantageous; Joyce’s knowledge and experience provide an invaluable resource for the development of such tools.”

SIGGRAPH 2018 is being held August 12-16 at the Vancouver Convention Center; attendees can demo Curó in booth 1033. To sign up for a 30-day free trial of Curó, visit: www.curovfx.com

While in development, the work-in-progress name of Curó was Vero.

About Curó
Curó provides a unified web-based platform for creation, planning, and management of visual effects budgets for any script-based project. The simple toolset is secure, and generates a breakdown of scenes, action and dialogue based on a script with a host of metadata making each shot’s cost easy to track, update and revise. Curó was developed based on product-proven best practices and methodologies applied to some of the top-grossing VFX films of the past two decades including “The Jungle Book,” “Men in Black III,” “The Great Gatsby,” “Avatar,” and “Titanic.”

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.