Owning a Toyota Camry puts your neighbors to shame-so much shame that they might not want to show their faces, as illustrated in
, a hilarious new spot directed by Crossroads' Bruce Hurwit out of 22squared for Southeast Toyota Distributors.
A Toyota Camry owner is stepping out of his pristine, midnight blue ride when he's confronted by a mildly disgruntled, non-Toyota Camry owner named Ted. Marring Ted's face is a perfectly placed circle of pixilation, a manifestation of the embarrassment he feels for owning the worst car in the cul-de-sac. When the smart Camry driver laughs off Ted's shame, Ted quickly rebukes him, asking, "Does it look like I'm smiling?" To which the Camry owner, perplexed by the neighbor's censored face, responds, "I can't really tell, man."
Client: Southeast Toyota Distributors
Air Date: January 2011
CCO: Scott Sheinberg
ACD/Writer: Ryan Stafford
ACD/Art Director: Don Stephenson
Art Director: Dennis Wolfe
Director of Broadcast Production: Connie Newberry
Prod Co: Crossroads Films
Director: Bruce Hurwit
DP: Giorgio Scali
EP(s): Camille Taylor, Carole Hughes
Producer: Coni Lancaster
Editorial Co: Spotwelders LA
Editor: Lucas Spaulding
EP(s): David Glean, Joanne Ferraro
Telecine Co: Rushes
Colorist: Gino Panaro
EP: Lisa Boolootian
Shoot Location: Chatsworth, California
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers.Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
We don't want to talk to you. It's not that we have anything against you. In fact, you seem quite delightful. It's just, we don't think talking to people is a particularly effective form of communication. Instead, we like to talk with people, see what they're interested in, and then have a two-way conversation. We do the same with brands. We find what people are interested in, and then help insert our brands into the conversation. The result is work that gets people talking, and makes brands grow. We call it the Friendship Model#, and we apply it across all mediums, for clients as diverse as Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida's Natural Growers, Lincoln Financial Group, Publix Super Markets, Shoe Carnival and Southeast Toyota Distributors. If you'd like people to start talking about your brand, look us up at
. We're looking forward to the conversation.
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