Crossroads and Budweiser Give a Lesson on the Great American Lager

Publish date:

The Brief:

In this six spot campaign, Mark Pellington of bicoastal Crossroads delivers all the quality and taste one expects from an ice cold Budweiser. A scruffy young gent stands in front of a beer cooler perplexed amidst the array of beer selections. With percussions from the Jet's song

Are you gonna be my girl?

sneaking in on the spot, a Bud delivery man approaches the young man and acts as a voice of reason. Finally, the enlightened young man acknowledges his muse as he reaches for a six pack of Budweiser. The remaining :15 spots in the campaign feature an enthusiastic bartender serving the frothy brew and "lager lessons" to her male customers. The lessons are as follows: how to accomplish the perfect pour, Budweiser's new signature glass, Budweiser's 130 years of commitment to the same recipe, the Bud delivery man's determination, and lastly why the best Budweiser comes from a tap. Dare we question The Great American Lager?

Image placeholder title
Image placeholder title
Image placeholder title

View Media
View Reel
Visit Crossroads
Download PDF
The Creds:
Client: Anheuser-Busch, Inc.
Spot Title: Beer Cooler, Bud Delivery, Commitment, Perfect Pour, Signature Glass, Tip
Air Date: August 2008
Agency: DDB Chicago
SVP, Group Creative Director: Barry Burdiak
VP, CD: John Hayes
VP, CD/AD: Steve Bougdanos
VP, CD/CW: Patrick Knoll
Producer: Dan Bryant
Prod Company: Crossroads
Director: Mark Pellington
EP(s): Camille Taylor, Carole Hughes
Producer: Norman Reiss
Editorial: Spot Welders
Editor: Dick Gordon
Producer: Tommy Murov
Telecine: Company 3
Colorist: Stefan Sonnenfeld
EP: Missy Papageorge
Shoot Location: Los Angeles and Ventura, CA About Crossroads:
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers. Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists. For more, go to For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |