Crossroads and Americans for the Arts Unite to Feed Young Minds - Creative Planet Network

Crossroads and Americans for the Arts Unite to Feed Young Minds

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The Brief:

Is your childs mind malnourished? Perhaps a bowl of arts enriched Raisin Brahms will satisfy. Or how about a cup of Van Goghurt? Either choice is guaranteed to increase children's test scores, creative problem solving and enhance their reading and math skills. In this whimsical campaign for Americans For The Arts, via Leo Burnett, Crossroads director Marcus McCollum brings the great German composer Johannes Brahms and visionary post impressionist painter Vincent van Gogh to life to help mentally starved children discover just how important and fun the arts are for their growing minds.

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From Director Marcus McCollum:

When I first saw the boards from this campaign I knew they were special. They had a great message, they were funny, creative and well written. The creative team at Leo Burnett (Craig Shparago, Pablo Luzzi, and producer Bonnie VanSteen) were fantastic to work with and the collaboration was enjoyable. I love when a project pushes the boundaries of almost every crew member's abilities. In this case, we collaborated intensively with DP Doug Hostetter, animation studio Headgear, makeup artist Kara McCollum and production designer Michael Gaw. We also had a great cast who really brought the spots to life. The client understood the benefits of letting us create something that was memorable and funny, while at the same time effectively communicating the message. I'll peddle Van Goghgurt as long as the 3rd period art class is full next year. The message is that we all have to do our part to keep the arts a top priority for ourselves as well as our children.

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The Creds:

Client: Americans For The Arts

Spot Title(s): Brahms Breakfast, Vincent

Air Date: June 2008 Agency: Leo Burnett

Art Director: Pablo Luzzi

CD Copywriter: Craig Shparago

ECD: Josh Denberg, Paul Hirsch

CD: Bob Winter and Reed Collins

Agency Producer: Bonnie VanSteen Prod Company: Crossroads

Director: Marcus McCollum

EP: Peter Abraham Editorial: Whitehouse Post

Editor: Carlos Lowenstein

Assistant Editor: Lars Makie

Producer(s): Carrie Holecek, Dawn Guzowski Animation: Headgear, Toronto

Animator: Steve Angel Post House: Filmworkers Club

Colorist: Fred Keller

Editor: Jeff Charetz Graphics: Lift Motion

Graphic Creative Director: Jason White Music: Jira Music

Composer: Johannes Brahms

Arrangement: Ira Antellis Shoot Location: Los Angeles, CA

About Crossroads:

A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers. Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.

About Americans for the Arts:

Americans for the Arts is the leading nonprofit organization for advancing the arts in America. With offices in Washington, DC, and New York City, it has a record of 48 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at

www.AmericansForTheArts.org

.

About The Advertising Council:

The Ad Council (

www.adcouncil.org

) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

About Leo Burnett USA (www.leoburnett.com):

Leo Burnett USA helps build many of the world's most valuable brands, including McDonald's, Disney, P&G, Kellogg and Nintendo. As the most awarded agency at the Effie Awards for five straight years, Leo Burnett USA is the "Most Effective Agency in America." Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand's story. The countrys second largest agency brand, as ranked by Advertising Age, Leo Burnett USA is the flagship of Leo Burnett Worldwide, a global network of over 200 operating units, including a variety of specialty marketing services and over 90 full-service advertising agencies in 82 countries.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |

trustcollective.com

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