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Createasphere’s Digital Asset Management Conference in New York to Address Growing Demand for Solutions

Slate of High-Profile Speakers, Informative Sessions and Exhibits Designed to Help Educate and Guide the Industry on Value of Enduring Content and Information Management



Createasphere’s Digital Asset Management Conference

, taking place September 22-23 at the New Yorker Hotel, is the premier event for learning about the important solutions and technology at the intersection of content creation and information management. With the exponential growth of digital assets – expected to be 75% of all file-based data created for the media and entertainment industry in 2011* – today’s asset managers are at the forefront of defining how to locate, manage and distribute videos, images, audio, text and document files, as well as digital preservation. At this year’s Createasphere Digital Asset Management Conference and Expo, a slate of keynote conversations, sessions, and exhibits have been assembled to assist the creative and technical communities who are shaping the standards and exploring the urgent global issues of digital asset management in the sectors of advertising, entertainment, media, publishing, sports, museums, and higher education.

“File-based data created for the media and entertainment industries and video streaming for the web are predicted to explode over the next two years,” says Createasphere’s Mary Yurkovic, who programs the Digital Asset Management conference. “With a growing number of vendors supplying part or all of a digital asset management solution, it can be confusing. Our stellar lineup of speakers can share their technological expertise and data wrangling skills so today’s content management solutions will be viable tomorrow and well into the future.”

The keynote address at the 2011 Digital Asset Management Conference in New York will explore how Showtime and CBS manage the evolving digital media supply chain in traditional broadcast environments – from utilizing new technology platforms, social media, and user-generated content to how transmedia affects content consumption. This discussion will be moderated by Daniel Sieberg, an Emmy(r)-nominated reporter and author of “The Digital Diet.” He currently hosts and writes a weekly program called “Tech This Out!” for ABC News, routinely anchors World News Now, and contributes technology stories to other ABC News broadcasts, including Nightline and Good Morning America.

Furthermore, visionary speakers representing the following companies – among many others – who are engaged in successful digital asset management endeavors, will delve into a variety of information management topics, including:







– learn from these broadcast powerhouses about the impact of digital content to their traditional models of entertainment creation, delivery and consumption.


– ask questions from such experts as Sarah Berndt, the Johnson Space Center Taxonomist, and how she focuses on information architecture and information systems.

America’s Test Kitchen

– discover how to develop a sustainable digital workflow from several experts, including Andrew Mannone, workflow and asset manager for America’s Test Kitchen, who has designed dynamic workflows that integrate Photoshop scripting and a Cumulus Enterprise DAM backend for the more than 40 magazine and book titles published yearly by the company, including five web properties.

Hearst Corporation

– ascertain information about powerful metadata best practices from such leaders as John Dougherty, director of Content Management at Hearst Corporation, who has overseen diverse technology efforts in cooperation with editorial and production teams for publications such as Elle, Woman’s Day and Car and Driver, including the implementation of editorial workflow systems for print and tablet publications, issue planning, digital asset management, XML schemas, taxonomy management, prepress production, color management, ad and image portals, and creative software.


– learn how DAM ties in with marketing strategies from Charlie Gray, manager of CMS at Motorola/Corporate Marketing, who will take an in-depth look at dealing with rights management, security and branding on a global scale.

New York Public Library

– hear how to implement Open Source software as part of a DAM solution from many experts at the forefront of this technology, such as Barbara Taranto, managing director of NYPL Labs – the Research and Development arm of the Office of Strategic Planning at New York Public Library.

Green Bay Packers

– examine the way these Super Bowl Champs maintain thousands of photos from games dating back to 1919, and the ensuing software maintenance, interface customization, user security, and data integrity that is involved.

Pace Advertising

– find out how to protect the value of a brand with a digital asset management solution from Richard A. Nulman who has crafted the marketing and advertising campaigns for some of America’s largest homebuilders, hoteliers and resort operators.

Back by popular demand, a Pecha Kucha session (the Japanese word for the sound of conversation, or “chit-chat”) will offer a lively way to explore and network with some of the most knowledgeable people in the business. This format was conceived in Japan as a forum for young designers to meet, show their work, exchange ideas, and network. In this portion of the Digital Asset Management Conference, six-minute presentations from six innovative solution providers look at who they are and what they do in the digital asset management sector.

“Digital asset management and related technologies boast a dizzying array of functionality, from traditional DAM to Web 2.0 services,” notes Yurkovic. “Meanwhile, the vendor community has seen a similar expansion. Despite some consolidation at the very top of the market, the number of viable vendors continues to expand around the world. Customers have multiple, plausible choices. This conference is designed to inform and explore the options so attendees can pick a DAM system that represents the right fit for their particular needs.”

Rounding out the Digital Asset Management conference will be the presentation of the 2nd Annual DAMMY Awards on September 23. The DAMMY Awards recognize pioneering individuals and organizations who have created new revenue opportunities, efficient workflows, exceptional storage and archive solutions, and more. An outstanding individual will also be named DAMMY of the Year for positively impacting the success of digital asset management for the good of the global community. For more information, visit


Co-located with Createasphere’s Entertainment Technology Expo, this free, two-day industry gathering explores the latest trends in content creation in entertainment and media. It takes place September 21-22 and features innovations in acquisition, post-production, and workflow. For details, go to


About Createasphere


is a global community builder for the entertainment technology industry, advancing technologies and careers through Expos, Conferences, and online offerings.

Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently Createasphere is presenting the Entertainment Technology Expos in New York and LA; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; Cinema India Expo in Mumbai; the online news and content portal; 3D Road Shows; and Post Production Master Classes.

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*estimate by IBC

Media Contact:
Chris Purse,818.303.8088
ignite strategic communications