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Createasphere Releases Top Considerations of a Digital Asset Management Implementation

Whitepaper is a Precursor to Createasphere’s Digital Asset Management Europe Conference November 8-9




– bringing together the best of the creative, production and technology communities in dynamic experiences and education – has published “

Digital Asset Management Road Map

,” a whitepaper providing an in-depth analysis of the top considerations that enterprises should assess as they build their digital asset management solution. The paper’s key findings look at the many elements involved in developing and sustaining a DAM implementation. To download a free copy, visit


“The entertainment and media industries are experiencing exponential growth in the creation and use of assets,” says Mary Yurkovic, co-author of the whitepaper and Createasphere’s Manager of Digital Asset Management Conferences. “Whether you are just beginning your journey to adopt digital asset management or a seasoned user, this publication offers insights and guidance.” Nigel Cliffe, a DAM veteran and industry consultant, is a co-author of the Road Map.

The main topics addressed in the whitepaper include:
– Measurement Processes and ROI
– Metadata and Taxonomy Strategies
– Collaboration Across Departments of an Organization
– Budgeting and Financial Forecasting
– Assessing Vendors
– Common Pitfalls
– Trends Affecting the Evolution of Digital Asset Management

In addition, the informational paper asks some simple questions that should not go unanswered as well as deeper level considerations that incorporate Content Management Interoperability Services (CMIS) and Enterprise Content Management (ECM) systems. Most importantly, the research takes into consideration the fact that a thriving, malleable DAM solution is not only about technology, but also the combination of people, processes, and content. For those who need to understand trends, tips, and the pitfalls that are part of the road to success criteria, the whitepaper is an invaluable resource.

“Digital Asset Management Road Map” publishes on the heels of two successful digital asset management conferences in Los Angeles and New York earlier this year, and comes as a valuable precursor to Createasphere’s inaugural

Digital Asset Management Europe

, which will convene at the World Forum on November 8-9 at The Hague, Netherlands.

For more information about Createasphere and its Digital Asset Management Conferences, visit


About Createasphere

Createasphere is a global community builder for the entertainment technology industry, advancing technologies and careers through Expos, Conferences, and online offerings.

Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently Createasphere is presenting the Entertainment Technology Expos in New York and LA; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; Cinema India Expo in Mumbai; the online news and content portal; 3D Road Shows; and Post Production Master Classes.

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Media Contact:
Chris Purse,818.303.8088
ignite strategic communications