New York, NY â€“ Award-winning post production house
recently completed work on â€œThe Processionâ€? for Converse via ad agency Anomaly NYC for the companyâ€™s fall 2010 brand campaign. The commercial, which broke nationally September 26, pays homage to the legends of Converseâ€™s past, present and future, showcasing the iconic Star Chevron mark and giving a nod to the companyâ€™s connection to the worlds of sport, music and culture which has helped define the brand for decades. Gritty and raw, the :60 spot was directed by award-winning filmmaker Antoine Fuqua of Anonymous Content. The ad stars basketball legend Julius â€œDr. Jâ€? Erving; Carlos Arroyo of the Miami Heat; musicians Jim Jones and Doug E Fresh; legendary ball-handler God Shammgod and Harlem streetball player Adrian â€œA-Buttaâ€? Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed; all set to the thunderous â€œHello Operatorâ€? by alternative rock band The White Stripes.
Tom McCullough at Company 3 NY provided VFX and compositing for the spot, recreating the celebrated basketball classic with Dr. J with matte paintings, background replacement and crowd duplication. Color grading was performed by colorist Tim Masick, and editing handled by Lucas Eskin from sister company Beast. â€œA lot of creativity and effort went into this project,â€? McCullough said. â€œAlthough the spot was very labor-intensive, it was exciting to be able to recreate this iconic moment in basketball history, and weâ€™re incredibly pleased with the results.â€? â€œAnother great Company 3 experience,â€? commented Andrew Loevenguth, Anomalyâ€™s head of production. â€œThereâ€™s a reason we keep coming back to Company 3, and with people like Tom McCullough and Angela Lupo working on our projects, anything is possible and nothing is impossible.â€?
About Company 3
Company 3 is a comprehensive post production facility for features, commercials and music videos. Known for our creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time. Company 3's incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Billy Gabor, Dave Hussey, Tim Masick, Victor Mulholland, Stephen Nakamura, Mike Pethel, Tom Poole, Rob Sciarratta and Stefan Sonnenfeld. Recent commercial projects are campaigns for Audi, BMW, Heineken, Nike, and others. Recent feature film credits include â€œAlice in Wonderland,â€? â€œRobin Hood,â€? â€œPrince of Persia: The Sands of Time,â€? â€œThe Hurt Locker,â€? â€œA Single Man,â€? â€œPublic Enemiesâ€? and â€œStar Trek.â€? Company 3
is an Ascent Media
company. # # # CREDITS Client: Converse Title: "The Procession" :60 Agency: Anomaly NYC Ex. Creative Director/Partner: Mike Byrne Creative Director: Ian Toombs Head of Production: Andrew Loevenguth Acct. Person: Stanley Lumax Production Company: Anonymous Content Director: Antoine Fuqua Director of Photography: Harris Savides Executive Producer Dave Morrison Producer: John Bennet Editorial: Beast Editor: Lucas Eskin Executive Producer: Elizabeth Krajewski Producer: Elizabeth Krajewski Editorial Assistant: Jai Shukla Telecine/VFX: Company3 Colorist: Tim Masick Flame Artist: Tom McCullough Executive Producer: Angela Lupo Sound Mixing: AudioEngine Mixer: Tommy Goldblatt Music: The White Stripes "Hello Operator" Music Clearance: Sara Matarazzo/Search Party Music