A Common Thread’s Eli Green Holds a “Schnitzelbration” for Wienerschnitzel

Author:
Publish date:

LOS ANGELES— In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. The show ends with a back-up singer pumping his fist and exclaiming, “Das awesome!

Image placeholder title

Although he’s obviously going for laughs, Green directs the scene as if it were a Kraftwerk performance circa 1975. The musicians take themselves very seriously, even when they are joined onstage by Wienerschnitzel’s giant hot dog mascot. “Although the situation is outlandish, it should feel real,” he says. “You want viewers to be wondering, ‘What’s happening here?’ Later, we tip our hat enough to let them know it’s okay to laugh.”

Green credits Amusement Park’s creative team with having the moxie to go with a concept that’s out of left field. “It’s a big idea to convey in 30 seconds; they were taking a creative risk, and it paid off,” he observes. “I seek out projects like this and creative collaborators who are doing things that are interesting, funny and different.”

A second Wienerschnitzel ad, Hot Dogs Across the USA, introduces three specialty hot dogs. It centers on a cross country road trip where a group of millennials in an SUV visits beaches and night spots accompanied by the Wienerschnitzel mascot.

Credits

Titles:  Chicken Schnitzel, Hot Dogs from Around the USA   

Client: Wienerschnitzel

Agency:  Amusement Park

Production:  A Common Thread. Eli Green, Director. J.P. McMahon and Tristan Drew, Executive Producers.

Post Production: jumP

http://www.acommonthread.tv/

Related

BlackBox-Radian

Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.

Luxul_XMS-1208P

Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.

HoverCam_Pilot3

HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.

Veritone_CollegeFootballPlayoff

College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.