CHICAGO— Editor Tom Pastorelle of
recently cut a new campaign promoting the Chicago Bears and their ties to the Windy City. Conceived by Chicago agency TwoxFour, the three 30-second spots are packed with andrenaline-pumping, excitement-inducing game footage celebrating the stars and glories of the team, past and present. The spots end with the tagline “One City. One Team.”
unleashes footage of major hits, tackles and quarterback sacks compliments of Bears players Brian Urlacher, Lance Briggs and others, and provides a live-on-the-sidelines feel through grunts and helmet-to-shoulder pad collisions.
evokes the history of greatness in the Bears family with dazzling footage of past legend Walter Payton and current star Devin Hester.
centers on male Bears fans, unafraid to show their emotions—which they express through high-fives, chest-bumps and other macho celebratory acts in support of the team.
“It was a challenge to take random game footage and put it together in a way that is interesting and tells the story,” explains Pastorelle. “We did that. Many thanks to the guys at TwoxFour for giving me three great ideas to work with.”
The spots will air throughout the 2011-2012 NFL season.
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, Records, Feelings
Client: Chicago Bears
Agency: TwoxFour. Executive Creative Director, David Stevenson. Creative Director, Adam VonOhlen.
Editorial: The Colonie. Editor, Tom Pastorelle. Assistant Editor, James Helm. Design, Lyndsay McCully. VFX/finish, Tom Dernulc.
Audio Mix: Mix Kitchen, Sam Fishkin.
Music: Sean Bublitz