College Football Playoff Extends Exclusive Licensing Partnership With Wazee Digital

Publish date:

DENVER — Oct. 24, 2017 —

 Wazee Digital, a leading provider of cloud-native video management and licensing services, today announced that College Football Playoff (CFP) has extended its contract with Wazee Digital to manage the licensing of all CFP digital content. Under the three-year contract extension, Wazee Digital will continue to be CFP's exclusive licensing agent to tag, archive, and monetize the organization's copyrighted events through Wazee Digital Commerce.

Commerce is a video licensing platform designed by Wazee Digital to help rights holders or content creators maximize the value of their premium content by connecting with creatives who need video. Buyers such as filmmakers, broadcasters, and advertising agencies go to Commerce to discover and purchase clips to use in their projects. Commerce is backed by a team of Wazee Digital researchers who are not only skilled at identifying critical information in the clips but are also rights-and-clearances veterans.

Wazee Digital works on behalf of the CFP to secure the appropriate rights and clearances, while using a hands-on approach to ensure that all parties have a clear understanding of the process. Through the partnership with Wazee Digital, CFP has a trusted organization managing its licensing process from start to finish. CFP's ability to outsource the digital licensing process adds valuable efficiency to its business. Especially important to the CFP is the ease with which interested parties can access the content through Commerce.

"Since the establishment of the College Football Playoff in 2014, the Playoff Semifinals and the national championship game continue to gain momentum, with nearly 30 million viewers last year. We have a lot of passionate football fans on our team, so we're excited that the CFP organization has once again chosen us to manage its invaluable content," said Mike Arthur, senior vice president of licensing and live events at Wazee Digital. "Wazee Digital has a network of global broadcasters, TV networks, documentarians, and agencies to maximize monetization of CFP content. Through these channels, we'll continue contributing to the growth, exposure, and recognition of the event as the pinnacle of college football."

More information about Wazee Digital's products and services is available at


# # #

About Wazee Digital

Wazee Digital enables rights holders to monetize and enrich their valuable content. Wazee Digital's scalable solutions provide complete control over content so that assets reach their rightful audiences around the globe. It is the only asset management solution built from the ground up to run natively in the cloud, and the only one to make live moments available immediately for global publishing, syndication, advertising, and sponsorship. With more than 10 years of experience in digital content licensing, rights, and clearances, Wazee Digital has long-standing relationships with significant rights holders in the film, TV, sports, and advertising industries — all of whom rely on Wazee Digital for managing content that fuels their business.

Product or service names mentioned herein are the trademarks of their respective owners.

Link to Word Doc:

Photo Link:

Description of Photos:

 Photos from College Football Playoff via Wazee Digital Commerce

Share it on Twitter:




Follow Wazee Digital:







Yamaha Unified Communications Simplifies UC Deployments at Enterprise Connect

Yamaha Unified Communications is helping enterprises move toward consistent, simple, and high-quality collaboration experiences in any conference room and meeting space with its latest solutions in booth 1027 at Enterprise Connect, March 18-20 in Orlando, Florida. Phil Marechal, Yamaha UC's vice president of business development and product management, will participate in an expert panel on huddle room trends.


BenQ's Interactive Flat Panel Display Takes Home Tech & Learning's TCEA Best of Show Award

BenQ, an internationally renowned provider of visual display solutions, announced today that its latest interactive flat panel (IFP) display for education, the RP7501K, received the prestigious Tech & Learning Best of Show Award at the TCEA conference in San Antonio. Tech & Learning's TCEA 2019 Best of Show Awards celebrated the products and services exhibited at the expo that demonstrate great promise, according to the country's most tech-savvy educators.


InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.