NYC-based production company COLLECTIVE, founded by Director David McNamara, working via Lewis Communications, recently completed a compelling six spot campaign promoting Vanderbilt University Medical Center's unique brand of care. This latest campaign highlights Vanderbilt's national initiative to educate consumers on how it is changing the way healthcare will be delivered in the future.
, the campaign's pinnacle spot, is a celebration of individuality, with close-ups of the actual people who have pioneered the Center's medical research over the past two decades moving across the screen as a narrator extols the benefits of their hard work, and how it will affect the consumer. The spot travels through the community, focusing on the hospitals and research facilities at the heart of Vanderbilt's operations.
Client: Vanderbilt University Medical Center
Air Date: November 2010
Agency: Lewis Communications
Executive Creative Director: Spencer Till
Creative Director/Art Director: Robert Froedge
Copy: Laura Powers
Executive Producer: Keith Dezen
Prod Co: COLLECTIVE Production
Director: David McNamara
DP: Karl Hahn
EP: Ivy Dane
Editorial Co: Proton Editorial
Editor: Keith Olwell
Producer: Elizabeth Kiehner
Telecine Co: Nice Shoes
Colorist: Chris Ryan
The open process is the method. Award-winning work is the goal. This is COLLECTIVE.
COLLECTIVE is a group of artists bound by a common philosophy: uniting the client's goals and the vision of creative teams through an open, collaborative atmosphere. An innovative production resource, COLLECTIVE seamlessly budgets, produces and delivers the best commercial art in all-encompassing, cohesive campaigns, from TV to print to long-form web projects. Through a series of global strategic alliances with top production service companies; quality, technically adept, experienced nationwide crews with more than a decade working with the company; and intimacy and enthusiasm with their clients, COLLECTIVE consistently produces the highest quality work.
More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com