COLLECTIVE Gets the Message out for Vanderbilt

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NYC-based production company COLLECTIVE, founded by Director David McNamara, working via Lewis Communications, recently completed a compelling six spot campaign promoting Vanderbilt University Medical Center's unique brand of care. This latest campaign highlights Vanderbilt's national initiative to educate consumers on how it is changing the way healthcare will be delivered in the future.

Anthem

, the campaign's pinnacle spot, is a celebration of individuality, with close-ups of the actual people who have pioneered the Center's medical research over the past two decades moving across the screen as a narrator extols the benefits of their hard work, and how it will affect the consumer. The spot travels through the community, focusing on the hospitals and research facilities at the heart of Vanderbilt's operations.

Vanderbilt University Medical Center
Vanderbilt University Medical Center
Vanderbilt University Medical Center

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Credits

Client: Vanderbilt University Medical Center

Spot Title:

Anthem

Air Date: November 2010

Agency: Lewis Communications

Executive Creative Director: Spencer Till

Creative Director/Art Director: Robert Froedge

Copy: Laura Powers

Executive Producer: Keith Dezen

Prod Co: COLLECTIVE Production

Director: David McNamara

DP: Karl Hahn

EP: Ivy Dane

Editorial Co: Proton Editorial

Editor: Keith Olwell

Producer: Elizabeth Kiehner

Telecine Co: Nice Shoes

Colorist: Chris Ryan

About COLLECTIVE

The open process is the method. Award-winning work is the goal. This is COLLECTIVE.

COLLECTIVE is a group of artists bound by a common philosophy: uniting the client's goals and the vision of creative teams through an open, collaborative atmosphere. An innovative production resource, COLLECTIVE seamlessly budgets, produces and delivers the best commercial art in all-encompassing, cohesive campaigns, from TV to print to long-form web projects. Through a series of global strategic alliances with top production service companies; quality, technically adept, experienced nationwide crews with more than a decade working with the company; and intimacy and enthusiasm with their clients, COLLECTIVE consistently produces the highest quality work.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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