New York-based interactive design studio ClickFire Media recently recruited Partner and CD Klaus Heesch and EP Connor Swegle to expand their design and production capabilities to offer a full suite of powerful integrated media solutions. With their combined talent, knowledge, and experience, both Heesch and Swegle enhance ClickFire's ability to deliver multi-platform media rich solutions that combine the latest interactive technologies with the design, video, animation, and live-action capabilities of strategic partner Click 3X. Swegle and Heesch both made an immediate splash with their work on My Home 2.0, viewable at http://2pointhome.com, a multi-tiered campaign with Verizon to raise awareness of the Verizon FiOS experience, comprising of a five-episode reality TV show, live events, trailers, a show package, and an online discussion community. Click 3X and Heesch produced the 30-minute shows, trailers, and website, working closely with agency Campfire on the project.
The additions help ClickFire realize their goal of delivering multi-platform media rich solutions that combine the latest interactive technologies, as well as the ability to draw on the design, video, animation, and live-action capabilities of strategic partner Click 3X. This partnership between ClickFire and Click3x creates an unrivaled offering of fully-integrated solutions that include branding packages, content development, social media campaigns, and advertising/sales material.
CoFounder/President Peter Corbett elaborates, "One of the aims of the firm is to leverage the unique interactive capabilities and talent with the resources and design capability of Click 3X to truly offer our clients the ability to bring any concept to completion. With additional depth in both interactive design and production, we're well on our way. Klaus and Connor share our vision and understand how to both create and execute. They will solidify our ability to build engaging, convincing interactive experiences." Jason Mayo, also a Partner at ClickFire Media comments on the addition of Heesch, "We really wanted to bring Klaus up to New York; we have had a longstanding relationship with him and know the quality of his work. He brings the rare ability to consistently and effectively create a design that supports the narrative and is able to truly capture the essence of the story-and the client's brand-in each of his designs."
Prior to joining ClickFire, Heesch founded his own design firm, Juicy Temples, in 1998, where his ability to manage and motivate a creative team attracted a host of talent. An industry veteran with over twenty years design experience, Heesch's work includes highly successful, high-profile campaigns with Audi, HP/Dreamworks, Rockefeller Center, and CSI:Experience. Klaus adds, "I was attracted to the amazing standards of work at both ClickFire and Click 3X. Their design-centric approach, focus on quality, and flawless execution made this an alluring partnership that I just couldn't pass up. It's a great fit for me." Klaus' unique talent and approach have earned him countless awards for achievements in art direction, design, interactive marketing, and advertising.
Connor Swegle.s comprehensive marketing and production knowledge allow him to shepherd ClickFire.s innovative integrated media campaigns as the firm.s EP. He gained significant experience at The Ebeling Group as the Global Head of Broadcast, launching brand explorations for Nickelodeon UK, Five, and MTV Europe, and also working with the National Geographic Channel and NBC. He also previously served as Head of Broadcast Design Sales at Click 3X, working with a long line of agencies, brands and networks.
About Klaus Heesch
Klaus Heesch is a Partner and the Creative Director at ClickFire Media. Prior to joining ClickFire Media, Klaus founded Juicy Temples in 1998, a design firm specializing in image and interactive design for arts and entertainment brands. He brings his unique process and twenty of design experience across multiple media platforms.
His vast portfolio of work includes the interactive design/direction for global brand campaigns such as Audi's Art of the Heist, HP/Dreamwork's "Hedge Games" microsite, screen designs for Rockefeller Center's Top of the Rock Exhibit, the CSI: Experience traveling interactive museum exhibit, and most recently, the interactive design and development of the Verizon's FiOS "My Home 2.0" campaign. His work has been recognized by leading industry publications including Communications Arts, STEP Magazine, Print Regional Design Annual and Rockport's "1,000 Type Treatments."
Designing for a global audience, his work has also been honored with numerous awards including, the ADDYs, American Institute of Graphic Arts (AIGA), Cannes Lions International Advertising Festival, New York Book Show, and the Marketing and Interactive Excellence (MIXX) Awards. He was also named Art Director of the Year by the Orlando Advertising Federation in 2003. An accomplished musician and songwriter, Klaus penned the only song heard in the feature indie, The Blair Witch Project.
About Connor Swegle
With national and international experience in both the network and commercial fields, Conner Swegle joins the ClickFire Media team as Executive Producer. Prior, he spent over two years as the Global Head of Broadcast for The Ebeling Group (TEG), a design and production collective in LA, NY, and London, leading large-scale multi-platform brand positioning and design projects both domestically and abroad with prominent networks such as NBC, Five, Virgin, Discover, National Geographic and HBO. As Head of Broadcast Design Sales at Click 3X, Swegle gained experience, generating and managing projects with Y&R, Lowe, MTV, Showtime, ESPN and BBC America. He began his career in LA working at Montgomery & Co. creative, a prominent main title and entertainment design studio.
Swegle is a member of the Promax. BDA board and has produced a variety of sessions including a recurring inspiration panel with guests from Kid Robot and Frog Design, as well as a short film festival called 20/120. Conner seeks to pair with clients to creative work that is innovative and forward thinking, progressing brands and products, as well as bringing original ideas to light.
ClickFire Media is an interactive design studio specializing in multi-platform, media-rich creative campaigns. CFM partners with agencies and entertainment industry clients in the conceptualization, design and development of fully-integrated, consistently branded experiences. Through insight and innovation, CFM combines that latest interactive technologies with the best design, video, animation and live action skills from Click 3x to deliver integrated solutions in the ever-developing media landscape.
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