Click 3X gets into the spirit of giving this holiday season with The Great Mikillstökk, a Facebook experience that continues the company’s tradition of harnessing social media in clever and unconventional new ways. Launching Monday, December 17th, Click will make a charitable donation to Hurricane Sandy relief funds when users send a digital holiday card to their Facebook friends. Utilizing data from the user’s profile and Google Maps API, the app then generates a video of Glennard Fricks, the Mikillstökk’s premier stunt elf, being launched to his destination.
About Click 3X:
Click 3X, its interactive division ClickFire Media, and the recently launched C3X Live create engaging film, TV, web, and branded content. Positioned at the intersection of entertainment, advertising, and technology, the studios work in tandem or autonomously. Click 3X shoots, edits, designs, animates and creates VFX; ClickFire brings those disciplines into the interactive space; and C3X Live delivers branded content in-house from conception to full-service production to distribution. Click operates a full service, 11,000 square foot state of the art studio in Manhattan outfitted with 60 fulltime staffers.