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CINNAFILM and ARRI Partner to Showcase Latest Innovations in Film and Video Post Production Technology at IBC 2009

Highlights Will Include A Look At Cinnafilm’s Pixel Strings GPU-Based Parallel Processing Software Engine – Featured in the ARRI Relativity Software Solution – and New ‘Clean Module’

Albuquerque, September 8, 2009 – Cinnafilm, Inc., the software engineering developer of advanced GPU-based film and video post production tools, announced the details of its IBC 2009 presence – the leading international forum for the electronic media industry (September 11 – 15, at RAI Amsterdam). Cinnafilm CEO Lance Maurer will be at the convention with partner ARRI, the professional motion equipment world leader, showcasing at its booth the latest versions of Cinnafilm’s high-performance image processing technology tools found in ARRI Relativity™ (Relativity™).

Relativity, the groundbreaking modular suite of software tools developed by Cinnafilm, leverages its Pixel Stringsâ„¢ technology, the first software engine to harness the potential of GPU-based parallel processing for motion estimation and spatial-temporal image filtering. The software provides unprecedented levels of power and performance for professional-grade format conversion, retiming, film simulation, degraining and texture control. With Relativity users can instantly visualize, lengthen or shorten a clip, change its delivery standard, change the frame rate, add believable film simulation effects — all without rendering. [Editors’ Note: In May, Cinnafilm signed a multi-year, multi-million dollar global reseller agreement with ARRI, giving the company worldwide rights to market and resell ARRI Relativityâ„¢, formerly known as Cinnafilm Dark Energyâ„¢. Press release details on the agreement are available at:

http://tinyurl.com/lfa6bl]

Maurer will also help introduce its new Relativity Clean module, originally shown at NAB and developed in association with Digital Film Central Inc., a recognized leader in image optimization. The Clean module is a “first-pass” treatment for the removal of fine dust, fibers and scratches from scanned film images. It harnesses the blazing speed of the Pixel Stringsâ„¢ technology to efficiently restore images by addressing particles and artifacts that typically make up 90% of image defects. A typical 20-minute reel of 2K footage can be processed in less than 40 minutes.

According to Maurer, in addition to the new Clean Module, ARRI Relativity now features additional refinements for improved productivity and performance. “ARRI Relativity is a ‘Swiss army knife’ for format conversions and restoration and the first marketable software suite to build on our Pixel Strings, GPU-based motion estimation engine technology,� said Maurer. “Relativity provides real-world solutions for both Digital Intermediate and broadcast file-based work flow, and is already in use at prominent facilities in Los Angeles, New York, Vancouver and Germany. At IBC, I’m looking forward to showing European creative professionals the latest enhancements we’ve developed for Relativity and future Cinnafilm technology developments.�

Cinnafilm at The IBC Show 2009

Members of the media can schedule one-on-one briefings with Maurer during IBC at the ARRI booth, or join him and representatives from ARRI during its Digital Cinema software presentations, which will include comments from Maurer on the Cinnafilm Pixel Strings backbone technology built into Relativity, the company’s new Clean module and its future technology offerings.

Relativity Software Presentation Schedule

Relativity software presentations will take place at the ARRI booth #11.F21 in Meeting Room “C� at the following dates and times:

September 11
14:00–15:00 p.m. (2:00 – 3:00 p.m.)

September 12
10:00–11:00 a.m.
14:00-15:00 (2:00 – 3:00 p.m.)

September 13
10:00–11:00 a.m.
14:00–15:00 (2:00 – 3:00 p.m.)

September 14
10:00–11:00 a.m.
14:00–15:00 (2:00 – 3:00 p.m.)

Where

: IBC 2009
Expo: September 11 – 15
RAI Amsterdam

When

: Cinnafilm technology will be on display at IBC during expo hours at the ARRI booth # 11.F21.
IBC Expo hours are as follows
Friday, September 11 — 11:00 a.m. – 18:00 p.m.
Saturday, September 12 — 9:30 a.m. – 18:00 p.m.
Sunday, September 13 — 9:30 a.m. – 18:00 p.m.
Monday September 14 — 9:30 a.m. – 18:00 p.m.
Tuesday September 15 — 9:30 a.m. – 16:00 p.m.

To schedule a press briefing with Lance Maurer during IBC (or alternate briefing opportunity for those not attending IBC), please contact Vicky Gray-Clark, Ambient Public Relations, (408) 243-8880 (office) (408) 318-1980 (mobile),

vicky@ambientpr.com

, or feel free to stop by the ARRI booth, #11.F21.

About ARRI

Located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the largest manufacturer of professional motion picture equipment in the world. In 2001, ARRI was restructured and converted into a closely held corporation. The company is involved in all aspects of the film industry: engineering, design, manufacturing, production, visual effects, post-production, equipment rental and laboratory services (film and sound). Manufactured products and technologies include professional high definition video with the ARRIFLEX D-21, in addition to camera systems for 16mm, 35mm, 65mm film, location and studio lighting fixtures, digital imaging systems like the ARRISCAN, ARRILASER and ARRICUBE. These products and services are offered through a network of subsidiary companies, agents and representatives worldwide.

About Cinnafilm Inc.

Cinnafilm Inc. is an Albuquerque, New Mexico-based engineering firm dedicated to the development of powerful, reliable and intuitive film and video production tools for creative professionals in the film, broadcast, and post production markets. The company’s patent-pending, GPU-based Pixel StringsTM format conversion engine is the result of over five years of dedicated research into parallel processing methods to enhance complex, real-time video processing techniques. Pixel Strings is the first image processing engine to fully harness the potential of open architecture and is the backbone technology built into ARRI Relativity, the first marketable software suite to use Pixel Strings that offers fast, efficient and interactive control of texture and time using sophisticated motion estimation techniques. Cinnafilm is currently developing an API for Pixel Strings – tentatively scheduled for release later this year – that adds new functionality and will enable third parties to develop custom applications that tap into the power of the platform. Additional information on Cinnafilm can be found at

www.cinnafilm.com

.

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