Cinema India Expo Strengthens Event Line Up Following Strong Year for Cinema Industry

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Texas Instruments Demonstrates Global Commitment as Title Sponsor

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(Mumbai/Los Angeles)

Cinema India Expo 2011

, the only Hollywood/Bollywood event of its kind, has announced that Texas Instruments (TI) DLP Cinema has come on board as the Title Sponsor for the event which is set for June 24th and 25th in Mumbai. For more than a decade, Cinema India Expo has been recognized as a premier gathering for theater owners and content holders. The commitment of TI, the worldwide leader in digital cinema imaging technology, underscores the growing importance of the event in the global digital cinema arena. A longtime leader at Cinema India Expo, Texas Instruments continues its participation based upon the event's growth in scope and increased focus on emerging markets, such as India. Following an unprecedented year of growth and success in 2010, Texas Instruments DLP Cinema, recently announced that its OEM licensees - Barco, Christie, and NEC - installed more digital cinema projectors in every region of the world in the last 12 months than in the last 12 years. Dave Duncan, Manager of

DLP Cinema for Texas Instruments

comments, "India is at the heart of one of the most dynamic, important content and digital cinema markets in the world, and we are fundamentally committed to the region. We are looking forward to working with the Cinema India Expo, Createasphere, and Diversified Communications teams. In addition to presenting the foremost digital cinema event in the region, Cinema India Expo is expanding its focus to include global content creators, 3D and evolving technologies. As part of this effort, the

American Society of Cinematographers

(ASC) will present a globally recognized cinematographer during the two-day event, continuing their long-term, extensive collaboration with Createasphere and that announcement will is forthcoming. Anil Chopra, Managing Director of

Diversified Communications India Pvt. Ltd

. states, "We are delighted to have the support of the ASC, as well as other leading organizations. We know from extensive personal experience that these experts are of great interest to our audience. The programming that we are developing will be a major center for the creative community as well as a touchstone for the digital cinema experience." Kristin Petrovich Kennedy, President of Createasphere, notes, "The new face of Cinema India is vibrant and creative, and helps our audience make wise decisions in the midst of an unprecedented digital transformation in India. We are looking forward to putting the most technically advanced information and products, creative cinematographers, and leading industry organizations from around the world in the mix at Cinema India. To have the support of such a major force as Texas Instruments as a Title Sponsor is indicative of the caliber of experience that Cinema India will deliver." Two days of conference sessions, a full exhibit floor, and a number of evening events and galas are in process. For full information, visit

http://www.diversifiedcommunications.in/page.cfm/link=43

.

About Diversified Communications India

Diversified Communications India is a subsidiary of Diversified Communications, a global company with headquarters in the Eastern U.S. and divisions in the Western U.S., Australia, Canada, Hong Kong and the United Kingdom. Diversified Business Communications, a division of Diversified Communications, brings buyers and sellers together through internationally acclaimed trade events, award-winning publications and eMedia. Diversified Communications India produces exhibitions that cater to the entertainment technology sector including PALM (Pro Audio/ Lighting /Music) Expo; Musician Expo; Cinema India Expo; the recently launched Info Communica Expo. The publishing division supports these industries with two publications: Studio Systems and Pro Sound Systems. For more info, visit

http://www.diversifiedcommunications.in

.

About Createasphere

Createasphere

is a global community builder for the entertainment technology industry, building and connecting communities and advancing technology and careers through expos, conferences, education and online offerings. Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently Createasphere is presenting the Createasphere Entertainment Technology Expos in New York and LA, The Digital Asset Management Conference, in New York and Los Angeles, The DAMMY Awards in New York, Cinema India in Mumbai, and workshops focused on 3D, HDSLR, and Post Production Master Classes in the US and abroad. Createasphere is headquartered in Burbank, California (

www.createasphere.com

). # # # Media Contact: Chris Purse,818.303.8088 ignite strategic communications

chris@ignite.bz

or

mimi@ignite.bz

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