Cinedeck LLC To Demonstrate Cinedeck EXTREME V2.0 at GV Expo 2010

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GV Expo 2010 Booth #536 FOR IMMEDIATE RELEASE

Industry’s First Ultra Portable DDR, Monitoring Device to Support All Versions of Apple ProRes, Avid DNxHD and CineForm

New York, NY (November 30, 2010)

-- Cinedeck LLC (

www.cinedeck.com

) today announced it will showcase Cinedeck EXTREME v2.0, highlighting full support for Avid DNxHD, CineForm and Apple ProRes, at GV Expo 2010 in Washington DC this week in its booth #536. Cinedeck EXTREME v2.0 enables any camera with an HDSDI or HDMI output to bypass inferior on-board compression codecs and record to a choice of the most industry-popular compression standards used in production today, including all flavors of ProRes, DNxHD and CineForm Digital Intermediate. Additional flexibility for uncompressed 444 and uncompressed 422 recording is available via the FullStream Uncompressed™ option. “Government agency production crews face among the toughest challenges in our industry, dealing with tight budgets, limited equipment options, multiple disparate post production workflows they either have no control over, nor any stake in choosing. So they need tools that work with everything, that thrive in any environmental condition and can deliver the highest image quality in their preferred format,� said Alan Hoff, chief executive officer of Cinedeck, LLC. “Cinedeck EXTREME v2.0 was tailor made for these very challenges. We’re looking forward to connecting with our customers at GV Expo to hear their most vexing challenges, and share with them how Cinedeck EXTREME can tackle their most daunting workflow scenarios.� ‘Industry Firsts’ Embraced By Cinematographers, Tailor-Made for Government Agencies It has been less than a year since Cinedeck made its debut in the production marketplace, and in that time, it has been embraced by some of the industry’s most renowned and discriminating cinematographers and production professionals. It has also achieved a significant number of ‘industry firsts’ with capabilities unique only to Cinedeck. Cinedeck EXTREME is the first DDR in the industry to: - Deliver a camera-mountable recording, monitoring and playback device - Enable uncompressed 444 HD recording to a RAID SSD - Enable uncompressed 422 HD recording to a RAID SSD - Support Avid DNxHD recording via software encoding - Support Apple ProRes recording via software encoding - Feature a choice of all industry post-centric codecs: ProRes/DNxHD/CineForm   The combination of industry-unique features, capabilities, robust format support in a small, versatile and rugged package is influencing the decision-making process for government agency production crews, enabling them to design camera-to-post workflow solutions that enhance the entire production experience. Cinedeck EXTREME is priced at $9,995.00 US. For more information on Cinedeck EXTREME v2.0, please visit

www.cinedeck.com

. The FullStream Uncompressed™ option, which includes a 256GB RAID SSD, is available for $3495 US MSRP. About Cinedeck LLC Founded by cinematographers in the heart of New York City, Cinedeck is redefining mobile, digital cinematography by delivering the industry’s first extremely portable, affordable camera-mountable cinema-grade recording and monitoring device, Cinedeck EXTREME.  Cinedeck was recently honored at NAB 2010, winning both the “2010 TV Technology STAR Award� and the “2010 Vidy Award.� For more information, please visit

www.cinedeck.com

.

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