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Cinedeck LLC Announces Immediate Availability of Cinedeck EXTREME

Award-Winning Ultra-Portable Monitoring, Recording, and Playback Device Now Shipping in Quantity

NEW YORK, NY (June 22, 2010) — Cinedeck LLC (

) today announced the immediate availability of Cinedeck EXTREME, the industry’s first extremely portable, cinema-grade on-board recording, monitoring and playback device designed for use at every level of television, commercial, independent or major motion film production. Cinedeck EXTREME recently made its US debut at NAB 2010, where it swept the coveted NAB 2010 Best of Show Awards, and was enthusiastically received in its Asian market debut at Broadcast Asia2010 in Singapore, and KOBA 2010 in South Korea last week.

“Today’s announcement marks another major milestone for Cinedeck,� said Alan Hoff, vice president of product management for Cinedeck LLC. “Since our launch in February and our debut at NAB this year, we’ve taken careful strides along the way, listening closely to our users and partners to deliver a solid device that will transform the way cinematographers and production crews create their art in the field. From the most rugged and seemingly impossible production environments, our users are already realizing the power, versatility, reliability and convenience of Cinedeck EXTREME.�

Cinedeck Key Feature Highlight

Cinedeck boasts a number of features combined in a unique, ultra portable footprint that delivers highly-desired capabilities for anyone who has endured production in the field using unwieldy, expensive and unreliable equipment. These features include:

Monitor: Cinedeck monitors video in real-time, much like a standard on-camera focus monitor and possesses a collection of image analysis tools such as on-screen histogram/waveform/scopes for ensuring proper exposure. Audio is monitored via on-board headphone jack and recording levels can be viewed on-screen.

Record: Cinedeck captures edit-ready, 10-bit 4:2:2 or 12-bit 4:4:4 CineForm files in MOV format, as well as other industry standard codecs and formats, that eliminate time-consuming ingest and transcoding when entering post-production. Ingest occurs via HDSDI or HDMI and files are recorded to highly reliable, rugged standard 2.5� solid state drives for maximum compatibility, reliability and cost effectiveness.

Playback/Review: Cinedeck plays back shots instantly via on-screen transport controls. Gestural-based touch screen controls enable selected playback of just the portion of the clip to be reviewed.

Pricing and Availability

Cinedeck EXTREME is available immediately with support for the following formats and frame rates:

8/10 bit 4:2:2 recording via HDMI/HDSDI

12bit 4:4:4 recording via dual link 1.5G HDSDI or single link 3G HDSDI

HD Format Support: 720p50, 720p59.94, 720p60, 1080PsF23.98, 1080p23.98, 1080PsF24, 1080p24, 1080PsF25, 1080p25, 1080PsF29.97, 1080p29.97, 1080PsF30, 1080p30, 1080i50, 1080p50, 1080i59.94, 1080p59.94, 1080i60, and 1080p60.

SD Format Support: 625/25 PAL, 525/29.97 NTSC, 525/23.98 NTSC and 480p (plus realtime up/down conversion with hardware de-interlacing and 3:2 pulldown removal, and 23.98 –> 59i on playout options)

*Not all frame rates available in all codecs/quality settings, and results may vary depending on recording media.

Cinedeck EXTREME is priced at $9,995 US MSRP. An available Hi-Brite display option for maximum readability in bright sunlight is available for an additional $995. For more information, please visit


About Cinedeck LLC

Founded by cinematographers in the heart of New York City, Cinedeck is redefining mobile, digital cinematography by delivering the industry’s first extremely portable, affordable camera-mountable cinema-grade recording and monitoring device, Cinedeck EXTREME.  Cinedeck was recently honored at NAB 2010, winning both the “2010 TV Technology STAR Award� and the “2010 Vidy Award.� For more information, please visit