Les Cinémas Ciné Entreprise, Quebec’s leading independent movie chain, has purchased 24 new Christie® CP2000 Series projectors. They will be installed over the next year, making the chain one of the first in Quebec to go 100 percent digital. The company is the first independent exhibitor in Canada to purchase the Christie 4K projection solution. With more than 50 screens in Quebec, Ciné Entreprise is one of the province’s oldest chains. It specializes in presenting original French-language productions from both Quebec and international studios. “The Quebec market is one of the richest in North America in terms of original content, much of it locally produced,” notes John Hallman, senior manager regional sales, Canada. “It also has a very high rate of conversion to digital, and with our leading-edge technology and reliability, Christie is the ideal supplier for helping Ciné Entreprise make the transition.” Digital cinema technology produces eye-popping image quality and requires the replacement of an exhibitor’s 35 mm film projector with a new digital cinema projector. Replacements are simple and yield many benefits, including: ? Scratches, fading and jutter of film from repeat showings are a thing of the past, with the consistent picture brightness, razor-sharp image quality and vibrant colors of digital cinema projection ? Every presentation looks as if it is being presented for the first time on screen. The digital copy at the 100th viewing is as good as the movie’s premiere with perfect reproduction, time and time again ? Digital cinema facilitates advanced presentation options and allows flexibility that 35 mm film can’t provide, including the insertion of alternative content and ads, making it possible for theaters to expand their revenue streams ? 3D movie presentations, events such as sports broadcasts and other presentations all look better when presented by a digital projector Says Raffaele Papalia, president of Ciné Entreprise, “We have built our business by giving our customers the best entertainment viewing experience available, especially through innovation in film and sound quality. Christie is helping us move our business into the digital age.” Ciné Entreprise was a pioneer in offering advertising and promotional support to its member cinemas, and Christie’s solution will offer the technical capabilities needed to provide even more options such as on-screen advertising. The fact that Christie has dedicated sales and support professionals available within Canada are a big plus for Canadian customers. The new projectors, like the 12 that the company bought two years ago, will be phased in at each theater in the off-hours with no disruption to movie schedules.